.svg){kind=small}
New Jersey Cannabis Sales
Oct, 2026
Overview
Overview
New Jersey’s cannabis market generated $100.0 million in sales in October 2026, up 4.3% from September but down 0.5% year over year. Sales have remained close to the $100 million mark, though growth has not been consistent: eight of the past 12 months posted year-over-year gains.
Pricing pressure is offsetting stronger unit demand. October unit sales rose 11.8% year over year, while the average item price fell from $32.03 to $28.50, a decline of 11.0%. This gap helps explain why dollar sales were nearly flat despite more products being sold.
Oct, 2026
Sales
Year Over Year
Growth
See where your brand ranks here
Track your share, pricing, and distribution in this market against the brands you compete with, and see where you're missing.
Talk to our teamRun a dispensary in this market?
Headset Retailer is free. Connect your POS and see what's selling and what's sitting.
Sign up freeMarket Comparison
Comparative Analysis
New Jersey’s October market was smaller than neighboring New York’s $173.7 million, and New York grew considerably faster year over year. New Jersey’s average item price was nearly identical to New York’s, but higher than those in Illinois and Massachusetts.
For a deeper look at pricing, segments and brand competition across these markets, explore Headset Insights.
New Jersey Weed Prices
Category Performance
Category Performance
Pre-Rolls are growing against the market trend. October sales reached $17.2 million, up 11.8% year over year, compared with a 0.5% decline for the overall market. Units grew 30.0%, even as the average item price fell from $17.94 to $15.44.
Hybrid single-strain products accounted for just over half of Pre-Roll sales, while infused products showed particularly strong growth.
RYTHM led Pre-Roll brands by October dollar sales, while Ozone sold more than twice as many units at a lower average price.
Product Category Market Share In New Jersey
Historical Cannabis Sales In New Jersey
New Jersey Cannabis Reports
.png)
New Jersey Cannabis News
The NJ Cannabis Paradox: Despite High Prices, Consumer Demand Continues to Grow
Headset CEO Cy Scott to Speak at IgniteIt Cannabis Business Expo 2026
Get More New Jersey Cannabis Market Data