New Jersey Cannabis Sales
Feb, 2026
Overview
New Jersey’s cannabis market has shown steady expansion, with monthly sales reaching approximately $83.9 million in February 2026. Over the past year, the market has experienced moderate year-over-year growth, peaking at over $103 million in late summer 2025 before a seasonal dip. Despite some volatility, the market’s overall trajectory remains positive, with a 6.5% increase in total units sold year-over-year. Average item prices have stabilized around $31.27, reflecting a maturing market with less price compression than seen in more established states.
Pricing in New Jersey remains among the highest in the country, driven by limited competition and strong demand. While the market saw a -2.3% year-over-year decline in total sales dollars for February 2026, this is largely attributable to a high base from the previous year and a broader national slowdown. The state’s pricing power and consistent consumer demand continue to set it apart from more saturated markets.
Feb, 2026
Sales
Year Over Year
Growth
Market Comparison
New Jersey’s cannabis market is among the top 10 in the U.S. by monthly sales, but it stands out for its premium pricing. At $31.27 average item price, NJ is second only to New York and Connecticut, and well above the national average. In contrast, mature markets like Michigan and Oregon have average prices below $13. Despite a -2.3% year-over-year sales decline in February 2026, New Jersey’s unit sales grew 6.5%, indicating that consumers are buying more, even as prices soften slightly.
New Jersey Weed Prices
Category Performance
While traditional categories like Flower and Pre-Roll dominate sales, the Beverage category stands out for its explosive growth and unique consumer appeal. Beverage sales in February 2026 totaled $282,549, up 193.2% year-over-year and 306.5% in units sold—far outpacing the overall market. This surge is driven by innovation and new product formats, even as the category experienced a 15.6% month-over-month decline after a strong holiday season.
Within Beverages, the "Iced Tea, Lemonade, and Fruit" and "Sports and Energy" segments are leading, with the latter posting a remarkable 211.7% year-over-year sales growth. The top brands in this space are rapidly gaining traction, with Journeyman and Major accounting for the majority of sales.
Product Category Market Share In New Jersey
Historical Cannabis Sales In New Jersey
New Jersey Cannabis Reports
New Jersey Cannabis News

The NJ Cannabis Paradox: Despite High Prices, Consumer Demand Continues to Grow







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