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New Jersey Cannabis Sales
Nov, 2025
Overview
New Jersey’s cannabis market has demonstrated robust growth over the past two years, with total sales reaching $90.4 million in November 2025. While the market experienced some volatility—such as a notable dip in February 2025—overall year-over-year growth remains positive, with a 6.1% decline in November 2025 compared to the previous year, but a strong 24.1% YoY gain seen in January 2025. This pattern suggests a maturing market that is stabilizing after an initial surge, with monthly sales consistently hovering near or above the $90 million mark for much of the past year.
Pricing in New Jersey remains among the highest in the nation, with an average item price of $31.32 in November 2025. This is significantly above the national average and reflects both the premium positioning of the market and ongoing supply-demand dynamics. Despite high prices, unit sales have grown 7.6% YoY, indicating that consumers are still willing to pay for quality and variety.
Nov, 2025
Sales
Year Over Year
Growth
Market Comparison
New Jersey ranks as a mid-sized cannabis market nationally, with $90.4 million in monthly sales—comparable to states like Ohio ($91.0M) and Washington ($91.0M), but trailing larger markets such as California ($308.5M) and Michigan ($259.5M). What sets New Jersey apart is its premium pricing: at $31.32 per item, it is among the highest in the country, exceeded only by New York ($31.67) and Connecticut ($29.34). In contrast, mature markets like Michigan and Oregon have average prices below $13.
Growth rates in New Jersey are mixed. While unit sales are up 7.6% YoY, total sales have dipped 6.1% YoY, suggesting that price compression is starting to impact topline revenue. This trend mirrors other newer East Coast markets, where high initial prices are gradually coming down as competition increases and consumers become more price-sensitive.
New Jersey Weed Prices
Category Performance
While traditional categories like Flower and Vapor Pens dominate sales, the Beverage category stands out for its unique growth trajectory. Beverages posted a remarkable 59.8% YoY sales increase in November 2025, far outpacing the overall market. Unit sales more than doubled, up 182.5% YoY, even as average prices dropped sharply from $31.10 to $17.60 over the past year. This price drop has likely fueled consumer trial and repeat purchases, making Beverages a breakout segment.
Within Beverages, the "Sports and Energy" segment leads in sales, followed by "Iced Tea, Lemonade, and Fruit," and "Drops, Mixes, Elixirs, and Syrups." The top brands in this category are Journeyman, Major, and Zero Proof, with Journeyman capturing the lion’s share of sales.
Top Cannabis Brands in New Jersey
Product Category Market Share In New Jersey
Historical Cannabis Sales In New Jersey
New Jersey Cannabis Reports
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New Jersey Cannabis News
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