.svg){kind=small}
New Jersey Cannabis Sales
Oct, 2025
Overview
New Jersey’s cannabis market continues to show resilience and steady growth, with October 2025 sales reaching $92.2 million. Over the past year, the market has experienced some volatility, but the overall trend remains positive, with a year-over-year sales change of -7.3% and a modest month-over-month increase of 5.2%. Pricing in New Jersey remains among the highest in the country, with an average item price of $31.70 in October 2025, reflecting the state’s premium positioning and limited license structure. Despite high prices, unit sales have grown by 6.7% year-over-year, indicating that consumer demand remains robust even as the market matures.
The market’s growth trajectory has been marked by both expansion and correction phases. After a strong start to 2025, sales dipped in February but rebounded through the spring and summer. The high average item price, compared to other states, suggests that New Jersey consumers are willing to pay more for regulated cannabis, possibly due to limited competition and a focus on quality products. This pricing dynamic is a key differentiator for the state and will be important to monitor as more operators enter the market.
Oct, 2025
Sales
Year Over Year
Growth
Market Comparison
New Jersey’s cannabis market is notable for its high average item price ($31.70), which is among the highest in the country—on par with New York ($31.69) and well above mature markets like California ($18.94) and Michigan ($8.17). In terms of total sales, New Jersey’s October 2025 performance ($92.2M) places it in the middle tier nationally, trailing larger states but ahead of smaller or newer markets.
Growth rates in New Jersey have cooled compared to the explosive gains seen in newly launched markets like New York (42.9% YoY sales growth) but remain competitive with other established states. The state’s unit sales growth (+6.7% YoY) outpaces several mature markets, indicating ongoing consumer adoption despite premium pricing.
New Jersey’s combination of high prices and steady sales growth highlights its unique market dynamics. As competition increases and more products enter the market, pricing and category trends will be important to watch. For a deeper dive into consumer behavior and emerging opportunities, Headset Insights offers comprehensive analytics and custom reporting.
New Jersey Weed Prices
Category Performance
While traditional categories like Flower and Vapor Pens dominate sales, the Beverage category stands out for its exceptional growth and shifting consumer preferences. Beverages posted a 45% year-over-year sales increase in October 2025, far outpacing the overall market. Unit sales surged by 158.7% year-over-year, and the average item price dropped from $31.73 in October 2024 to $17.78 in October 2025, making cannabis beverages more accessible and attractive to new consumers.
Within Beverages, the Sports and Energy and Iced Tea, Lemonade, and Fruit segments are driving growth, with Sports and Energy accounting for the largest share of sales. Leading brands in this space include Journeyman and Major, which together captured the majority of beverage sales in October.
The rapid growth and falling prices in Beverages suggest a shift toward more approachable, sessionable cannabis products. For deeper insights into emerging segments, Headset Insights can provide a more granular analysis.
Top Cannabis Brands in New Jersey
Product Category Market Share In New Jersey
Historical Cannabis Sales In New Jersey
New Jersey Cannabis Reports
.png)
New Jersey Cannabis News
Get More New Jersey Cannabis Market Data