New Jersey Cannabis Sales

Feb, 2026
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Cannabis Market Data

Overview

New Jersey’s cannabis market has shown steady expansion, with monthly sales reaching approximately $83.9 million in February 2026. Over the past year, the market has experienced moderate year-over-year growth, peaking at over $103 million in late summer 2025 before a seasonal dip. Despite some volatility, the market’s overall trajectory remains positive, with a 6.5% increase in total units sold year-over-year. Average item prices have stabilized around $31.27, reflecting a maturing market with less price compression than seen in more established states.

Pricing in New Jersey remains among the highest in the country, driven by limited competition and strong demand. While the market saw a -2.3% year-over-year decline in total sales dollars for February 2026, this is largely attributable to a high base from the previous year and a broader national slowdown. The state’s pricing power and consistent consumer demand continue to set it apart from more saturated markets.

$83.84M

Feb, 2026

Sales

-2.3 %

Year Over Year

Growth

Data Snapshot Mar 03, 2026

Market Comparison

New Jersey’s cannabis market is among the top 10 in the U.S. by monthly sales, but it stands out for its premium pricing. At $31.27 average item price, NJ is second only to New York and Connecticut, and well above the national average. In contrast, mature markets like Michigan and Oregon have average prices below $13. Despite a -2.3% year-over-year sales decline in February 2026, New Jersey’s unit sales grew 6.5%, indicating that consumers are buying more, even as prices soften slightly.

New Jersey Weed Prices

Product
Feb, 2026
YoY
Flower (Gram)
$13.74
Flower (Eighth)
$32.67
Edible (100mg)
$17.00
Concentrate (Gram)
$41.35
Top Strain
Cream
| State | Avg. Price ($) | Sales ($M) | MoM Growth | YoY Growth | |-------|:--------------:|:----------:|:----------:|:----------:| | [CA](https://www.headset.io/markets/california) | 18.44 | 286.9 | -10.6% | -6.4% | | [MI](https://www.headset.io/markets/michigan) | 8.88 | 206.2 | -9.1% | -14.8% | | [NY](https://www.headset.io/markets/new-york) | 31.29 | 163.5 | -2.7% | +54.8% | | [IL](https://www.headset.io/markets/illinois) | 28.47 | 113.3 | -7.8% | -10.2% | | [NJ](https://www.headset.io/markets/new-jersey) | 31.27 | 83.9 | -13.5% | -2.3% | | [OH](https://www.headset.io/markets/ohio) | 31.24 | 88.6 | -8.7% | +13.9% | | [MA](https://www.headset.io/markets/massachusetts) | 17.69 | 120.0 | -11.4% | -2.3% | | [OR](https://www.headset.io/markets/oregon) | 12.26 | 66.9 | -10.0% | -5.7% |
Data Snapshot Mar 03, 2026

Category Performance

Category
Feb, 2026
YoY
$
37.29
M
4.3
%
$
20.51
M
-9.7
%
$
9.81
M
-17.0
%
$
2.9
M
6.6
%
$
0.32
M
-30.4
%
$
0.28
M
180.0
%
$
0.17
M
-26.1
%

While traditional categories like Flower and Pre-Roll dominate sales, the Beverage category stands out for its explosive growth and unique consumer appeal. Beverage sales in February 2026 totaled $282,549, up 193.2% year-over-year and 306.5% in units sold—far outpacing the overall market. This surge is driven by innovation and new product formats, even as the category experienced a 15.6% month-over-month decline after a strong holiday season.

Within Beverages, the "Iced Tea, Lemonade, and Fruit" and "Sports and Energy" segments are leading, with the latter posting a remarkable 211.7% year-over-year sales growth. The top brands in this space are rapidly gaining traction, with Journeyman and Major accounting for the majority of sales.

| Segment | Avg. Price ($) | Sales ($) | Units Sold | |---------------------------------|:--------------:|:---------:|:----------:| | Iced Tea, Lemonade, and Fruit | 17.70 | 112,885 | 6,379 | | Sports and Energy | 17.16 | 100,009 | 5,829 | | Drops, Mixes, Elixirs, Syrups | 18.17 | 69,655 | 3,834 | | Brand Name | Sales ($) | Units Sold | Avg. Price ($) | |-----------------|:---------:|:----------:|:--------------:| | [Journeyman](https://www.headset.io/brands/journeyman) | 168,490 | 9,781 | 17.23 | | [Major](https://www.headset.io/brands/major) | 83,573 | 4,777 | 17.50 | | [Chill Medicated](https://www.headset.io/brands/chill-medicated) | 11,057 | 495 | 22.35 | | [G-Fuse](https://www.headset.io/brands/g-fuse) | 8,953 | 550 | 16.29 | | [Bosky Labs](https://www.headset.io/brands/bosky-labs) | 8,265 | 330 | 25.06 |
Data Snapshot Mar 03, 2026

Top Cannabis Brands in New Jersey

Market Trends

Product Category Market Share In New Jersey

Monthly Cannabis Sales

Historical Cannabis Sales In New Jersey

New Jersey Cannabis News

Blog
February 17, 2026

The NJ Cannabis Paradox: Despite High Prices, Consumer Demand Continues to Grow

NJ has the highest cannabis prices in the US, yet consumer demand keeps growing. We explore the paradox driving this unique market.
Blog
January 27, 2026

Headset CEO Cy Scott to Speak at IgniteIt Cannabis Business Expo 2026

Join Headset CEO Cy Scott at the IgniteIt Cannabis Business Expo & Conference on February 10th for an exclusive look at New Jersey's cannabis market data and trends.
User rating
NJ
Emerging

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