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New Jersey Cannabis Sales
Dec, 2025
Overview
New Jersey’s cannabis market has demonstrated robust growth since its adult-use launch, with total sales reaching $95.1 million in December 2025. Over the past year, the market has experienced some volatility, with monthly sales peaking near $98 million and dipping as low as $86 million, but the overall trend remains positive. Year-over-year growth for December 2025 stands at -3.3%, indicating a recent plateau after a period of rapid expansion. Despite this, the market’s size and resilience position New Jersey as a significant player in the Northeast.
Pricing in New Jersey remains among the highest in the country, with an average item price of $31.42 in December 2025. This is well above the national average and reflects both strong demand and a relatively limited supply environment. While prices have softened slightly from earlier in the year, they remain elevated compared to mature markets, suggesting ongoing opportunities for both retailers and brands.
Dec, 2025
Sales
Year Over Year
Growth
Market Comparison
New Jersey’s cannabis market is among the largest on the East Coast, with December 2025 sales of $95.1 million. This places NJ behind mature markets like California ($348.4M), Michigan ($262.4M), and Illinois ($135.5M), but ahead of states like Connecticut ($26.1M) and Nevada ($51.4M).
Average item prices in NJ ($31.42) are significantly higher than in most other states, with only New York ($31.70) and Connecticut ($29.88) in a similar range. In contrast, mature Western markets like California ($18.41) and Michigan ($8.45) have much lower average prices, reflecting greater competition and supply.
New Jersey’s high prices and moderate sales growth reflect a market still in transition, with room for increased competition and consumer choice. Compared to neighboring New York, which is experiencing rapid growth, NJ’s market appears more stable but less dynamic in the short term.
New Jersey Weed Prices
Category Performance
While traditional categories like Flower and Vapor Pens dominate sales, the Beverage category stands out for its unique growth trajectory. Despite being a small segment (just $282,664 in December 2025), Beverage sales have nearly doubled year-over-year (+97.2%), far outpacing the overall market. Unit sales have grown even faster, up 247.4% year-over-year, indicating rising consumer interest and experimentation.
Within Beverages, the “Sports and Energy” segment is especially notable, with sales up over 3,000% year-over-year, albeit from a small base. Leading brands in the Beverage category include Journeyman, Major, and Zero Proof, with Journeyman capturing the majority of sales.
Beverage category growth and brand diversity suggest an emerging opportunity for innovation and differentiation in New Jersey’s market. For deeper insights into segment trends, Headset Insights can provide further analysis.
Top Cannabis Brands in New Jersey
Product Category Market Share In New Jersey
Historical Cannabis Sales In New Jersey
New Jersey Cannabis Reports
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New Jersey Cannabis News
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