New Jersey Cannabis Sales

Jul, 2025

Cannabis Market Data

Overview

New Jersey's cannabis market has shown a dynamic interplay between growth rates and pricing trends. As of July 2025, the average item price in New Jersey has seen a significant decrease from $38.91 to $29.68 over the past year. Despite this reduction in pricing, total sales have slightly declined by 3.8% year-over-year, although unit sales have increased by 26.1%. This suggests a growing consumer base opting for more affordable options, or possibly more products entering the market at lower price points.

The state's market has experienced fluctuations in sales volumes, with a notable peak in October 2024, followed by a dip and a gradual recovery. These movements reflect the market's responsiveness to pricing changes and possibly regulatory or seasonal influences affecting consumer behavior.

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$89.82M

Jul, 2025

Sales

-3.8 %

Year Over Year

Growth

Data Snapshot Aug 03, 2025

Market Comparison

When comparing New Jersey to other states, its market dynamics are quite distinct. For instance, states like New York and Ohio have seen explosive YoY sales growth rates of 81.6% and 116.2% respectively, far outpacing New Jersey's -3.8%. However, New Jersey maintains one of the highest average item prices in the country, indicative of a market that still values premium products despite broader accessibility and lower price points elsewhere.

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New Jersey Weed Prices

Flower (Gram)

$19.95

4.20%

Flower (Eighth)

$34.31

4.20%

Edible (10mg)

$16.25

4.20%

Concentrate (Gram)

$40.77

4.20%

Top Strain

Orange Push Pop

| State | Avg. Item Price (July 2025) | Total Sales (July 2025) | YoY Sales Growth | |-------|-----------------------------|-------------------------|------------------| | NY | $32.15 | $148,774,493 | 81.6% | | NJ | $29.68 | $89,826,427 | -3.8% | | OH | $33.86 | $89,248,223 | 116.2% |

Data Snapshot Aug 03, 2025

Category Performance

Flower

37.83

-0.1

Vapor Pens

22.32

-18.4

Edible

10.23

-14.8

Concentrates

2.35

-19.5

Capsules

0.48

-45.5

Beverage

0.28

-30.0

Tincture & Sublingual

0.2

-9.1

Topical

0.2

-35.5

The Flower category in New Jersey presents an interesting case. Despite the overall market's price drop, the average price for Flower has slightly increased from $44.40 to $45.10 from June to July 2025. This category achieved nearly $37.83 million in sales in July 2025 alone, with a modest year-over-year sales growth of -0.1% and a unit growth of 12.7%.

The Sativa segment, in particular, shows a robust growth of 42.0% YoY, significantly outperforming other segments. This could indicate a rising preference or market positioning that favors Sativa strains.

| Segment | Avg. Item Price (July 2025) | Total Sales (July 2025) | MoM Sales Growth | YoY Sales Growth | |---------------------|-----------------------------|-------------------------|------------------|------------------| | Ground Flower | $58.65 | $1,497,825 | 12.0% | 13.6% | | Hybrid | $40.81 | $22,029,534 | 2.6% | 3.0% | | Sativa | $42.15 | $1,673,072 | 8.8% | 42.0% |

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Data Snapshot Aug 03, 2025