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New Jersey Cannabis Sales
Jul, 2026
Overview
New Jersey’s cannabis market continues to show steady growth, with July 2026 sales reaching $101.2 million. Over the past year, the market has maintained a positive trajectory, posting a 0.9% year-over-year sales increase and a 5.5% month-over-month gain. The average item price in July 2026 was $29.83, which is among the highest in the country, reflecting both premium positioning and limited price compression compared to more mature markets. Unit sales also grew by 7.2% year-over-year, indicating expanding consumer demand and a broadening customer base.
Despite some monthly fluctuations, New Jersey’s market has demonstrated resilience, with consistent sales above $90 million for the past year. The relatively high average item price suggests that consumers are willing to pay a premium, possibly due to limited competition, strong brand presence, or a focus on higher-quality products. This pricing dynamic sets New Jersey apart from more established markets where price competition has driven averages much lower.
Jul, 2026
Sales
Year Over Year
Growth
Market Comparison
New Jersey’s cannabis market is among the top 10 in the U.S. by monthly sales, but it stands out for its high average item price and moderate growth rate. At $29.83, NJ’s average item price is second only to New York ($28.81) and Ohio ($29.96), and far above mature markets like Michigan ($8.65), Oregon ($11.67), and California ($17.85). This premium pricing reflects both regulatory structure and consumer willingness to pay.
In terms of sales volume, New Jersey’s July 2026 sales of $101.2 million place it just behind states like Arizona and Colorado, but well below giants like California ($332.9 million) and Michigan ($260.6 million). Growth rates in NJ are more modest than emerging markets such as Ohio (+22% YoY) and New York (+10.4% YoY), but higher than mature markets experiencing contraction.
New Jersey Weed Prices
Category Performance
While Flower and Pre-Rolls remain dominant, the Concentrates category stands out for its robust growth and evolving consumer preferences. In July 2026, Concentrates generated $3.23 million in sales, up 28.6% year-over-year and 17.9% month-over-month—far outpacing the overall market. Unit sales also surged by 21.2% compared to June, with average item prices holding steady at $40.45.
Within Concentrates, the Rosin segment is particularly noteworthy, posting $1.13 million in sales and a 128.9% year-over-year increase. This solventless extract appeals to discerning consumers seeking purity and quality. Leading brands in the Rosin segment include 710 Labs, LEIFFA, and RYTHM, each capturing significant market share with premium-priced offerings.
Product Category Market Share In New Jersey
Historical Cannabis Sales In New Jersey
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