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New Jersey Cannabis Sales
Jan, 2026
Overview
New Jersey’s cannabis market has demonstrated steady growth, with total monthly sales reaching approximately $97 million in January 2026. Over the past year, the market has seen consistent year-over-year growth, peaking at over $103 million in August 2025 before a seasonal dip and subsequent recovery. Despite some monthly fluctuations, the overall trend remains positive, with a 4.3% year-over-year increase in January 2026. This growth is supported by a robust consumer base and expanding product offerings.
Pricing in New Jersey remains among the highest in the country, with an average item price of $31.18 in January 2026. While prices have softened from a peak of $35.10 in early 2025, they are still well above the national average. This premium pricing reflects both strong demand and a relatively limited supply environment compared to more mature markets.
Jan, 2026
Sales
Year Over Year
Growth
Market Comparison
New Jersey ranks as a mid-sized cannabis market nationally, with $97 million in monthly sales—comparable to states like Ohio and Arizona, but trailing larger markets such as California ($321 million), Michigan ($232 million), and New York ($168 million). However, New Jersey’s average item price of $31.18 is among the highest in the country, surpassed only by New York ($31.49) and Connecticut ($29.72). In contrast, mature markets like Michigan and Oregon have average prices below $13.
Growth rates in New Jersey remain healthy, with a 4.3% year-over-year increase in January 2026, outpacing some mature markets that are experiencing flat or negative growth. The premium pricing environment suggests ongoing supply constraints or strong brand positioning, which could shift as the market matures and competition increases.
New Jersey Weed Prices
Category Performance
While Flower and Vapor Pens dominate total sales, the Beverage category stands out for its unique growth trajectory and evolving consumer interest. Beverages, though a smaller category at $327,068 in January 2026, have seen significant shifts in pricing and segment performance. The average item price has dropped sharply from $28.46 in January 2025 to $17.41 in January 2026, making these products more accessible and likely fueling unit growth.
Within Beverages, the "Iced Tea, Lemonade, and Fruit" and "Sports and Energy" segments are leading in sales, each generating over $120,000 in January 2026. The top brands in this space, such as Journeyman and Major, are capturing the majority of consumer spend, with Journeyman alone accounting for over $199,000 in monthly sales.
Product Category Market Share In New Jersey
Historical Cannabis Sales In New Jersey
New Jersey Cannabis Reports
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