New Jersey Cannabis Sales

Sep, 2025

Cannabis Market Data

Overview

New Jersey’s cannabis market has established itself as a major player on the East Coast, with September 2025 sales reaching $84.0 million. Over the past year, the market has shown resilience, with monthly sales fluctuating but maintaining a strong overall trajectory. Year-over-year growth for September sits at -4.2%, a modest contraction after a period of rapid expansion, suggesting the market is entering a more mature phase. Despite this, New Jersey’s average item price remains among the highest in the country at $31.29, reflecting both premium positioning and limited price compression compared to more established markets.

Pricing in New Jersey has gradually declined from a peak of $37.22 in September 2024, but the state still commands a significant premium over most other legal markets. This high price point is likely driven by supply constraints, regulatory structure, and strong consumer demand. While unit sales grew by 13.9% year-over-year, the slight dip in dollar sales signals that consumers are purchasing more, but at lower prices—a trend to watch as the market continues to evolve.

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$84M

Sep, 2025

Sales

-4.2 %

Year Over Year

Growth

Data Snapshot Oct 11, 2025

Market Comparison

New Jersey’s September 2025 sales of $84.0 million place it in the upper tier of US cannabis markets, though still behind giants like California ($298.1M), Michigan ($255.1M), and New York ($148.6M). What sets New Jersey apart is its high average item price of $31.29, second only to Ohio ($32.38) and New York ($32.00), and well above the national average.

While many mature markets are experiencing price compression and negative sales growth, New Jersey’s unit growth (+13.9% YoY) is robust, even as dollar sales dip slightly. This contrasts with California (-9.5% YoY sales), Colorado (-6.8%), and Oregon (-5.2%), where both sales and prices are declining. New York, by comparison, is in a rapid expansion phase with 46.9% YoY sales growth and high prices, but New Jersey’s steadier trajectory may indicate a more sustainable market.

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New Jersey Weed Prices

Flower (Gram)

$21.61

4.20%

Flower (Eighth)

$34.93

4.20%

Edible (100mg)

$18.04

4.20%

Concentrate (Gram)

$42.43

4.20%

Top Strain

Cream

| State | Sales ($M) | Avg. Price ($) | YoY Sales Growth | YoY Unit Growth | |------------|:----------:|:--------------:|:----------------:|:---------------:| | CA | 298.1 | 18.87 | -9.5% | -5.8% | | MI | 255.1 | 8.44 | -4.4% | 22.0% | | NY | 148.6 | 32.00 | 46.9% | 67.5% | | IL | 146.1 | 27.98 | -7.6% | -1.0% | | MA | 134.2 | 17.68 | -1.8% | 6.8% | | NJ | 84.0 | 31.29 | -4.2% | 13.9% | | OH | 82.3 | 32.38 | 7.8% | 27.0% | | CO | 93.7 | 14.42 | -6.8% | -13.1% |

Data Snapshot Oct 11, 2025

Category Performance

Flower

36.41

-0.8

Vapor Pens

20.58

-18.2

Edible

9.22

-17.8

Concentrates

2.16

-5.3

Capsules

0.37

-47.9

Beverage

0.31

0.0

Tincture & Sublingual

0.2

11.1

Topical

0.2

-31.0

While Flower remains the largest category by sales, Pre-Rolls are showing a notably different trend. Pre-Rolls generated $14.5 million in September 2025, with a remarkable 34.3% year-over-year sales growth and a 56.9% increase in units sold. This outpaces the overall market and signals a shift in consumer preferences toward convenience and variety.

Within Pre-Rolls, the “Connoisseur / Infused” and “Hybrid - Single Strain” segments are driving growth, with “Connoisseur / Infused” up 139.7% year-over-year. The segment data below highlights the diversity and momentum within Pre-Rolls:

Top brands in Pre-Rolls are capitalizing on this growth. Notable leaders include Garden Greens ($1.67M sales), Lowell Herb Co / Lowell Smokes ($1.06M), and RYTHM ($1.00M). Pete's Farmstand and Miss Grass also show strong performance, with a mix of premium and value offerings.

Pre-Rolls’ outperformance and brand diversity suggest this category is a key growth engine in New Jersey, with consumers gravitating toward both premium and value options.

| Segment | Avg. Price ($) | Sales ($M) | YoY Sales Growth | |--------------------------|:--------------:|:----------:|:----------------:| | Hybrid - Single Strain | 15.32 | 7.6 | 18.1% | | Connoisseur / Infused | 24.84 | 3.3 | 139.7% | | Indica - Single Strain | 16.93 | 1.6 | 7.5% | | Sativa - Single Strain | 18.07 | 1.3 | 56.7% | | Cannagars / Blunts | 18.58 | 0.14 | 222.6% | | Mixed Strain | 23.29 | 0.5 | -11.4% | | Brand Name | Sales ($M) | Units Sold | Avg. Price ($) | |-------------------|:----------:|:----------:|:--------------:| | [Garden Greens](https://www.headset.io/brands/garden-greens) | 1.67 | 68,173 | 24.53 | | [Lowell Herb Co / Lowell Smokes](https://www.headset.io/brands/lowell-herb-co-lowell-smokes) | 1.06 | 26,279 | 40.44 | | [RYTHM](https://www.headset.io/brands/rythm) | 1.00 | 32,968 | 30.34 | | [Pete's Farmstand](https://www.headset.io/brands/petes-farmstand) | 0.97 | 97,399 | 10.01 | | [Miss Grass](https://www.headset.io/brands/miss-grass) | 0.87 | 30,838 | 28.06 | | [Ozone](https://www.headset.io/brands/ozone) | 0.68 | 63,867 | 10.67 | | [Crops](https://www.headset.io/brands/crops) | 0.52 | 26,131 | 19.93 | | [The Growfather](https://www.headset.io/brands/wicked) | 0.47 | 19,219 | 24.33 |

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Data Snapshot Oct 11, 2025