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New Jersey Cannabis Sales
May, 2026
Overview
New Jersey’s cannabis market has demonstrated steady growth, with total sales reaching $99.2 million in May 2026. Over the past year, the market has maintained positive momentum, posting a 1.5% year-over-year sales increase and a 2.5% month-over-month gain for May. While the market experienced some volatility in monthly sales, the overall trend remains upward, reflecting both expanding consumer demand and a maturing retail landscape.
Pricing in New Jersey remains among the highest in the country, with an average item price of $30.40 in May 2026. This is significantly above the national average and reflects both the premium positioning of many products and the relatively young age of the market. Despite high prices, unit sales are growing at a healthy 9.5% year-over-year, indicating that consumers are willing to pay for quality and variety.
May, 2026
Sales
Year Over Year
Growth
Market Comparison
New Jersey ranks as a mid-sized cannabis market nationally, with $99.2 million in monthly sales—comparable to Arizona and Colorado, but trailing larger states like California ($309.5M) and Michigan ($259.9M). What sets NJ apart is its premium pricing: at $30.40 per item, it is among the highest in the U.S., exceeded only by Ohio ($30.63), Connecticut ($29.34), and New York ($29.60). In contrast, mature markets like Michigan and Oregon have average prices below $12.
Growth rates in NJ are solid but not exceptional. The 1.5% year-over-year sales growth is ahead of declining markets like California (-7.5%) and Illinois (-8.1%), but lags behind fast-growing states such as New York (+15.4%) and Ohio (+22.5%). However, NJ’s 9.5% year-over-year unit growth signals robust consumer adoption, even as prices remain high.
New Jersey Weed Prices
Category Performance
While traditional categories like Flower and Vapor Pens dominate sales, the Beverage category stands out for its rapid growth and unique consumer appeal. Beverage sales in May 2026 hit $438K, up a remarkable 45.3% year-over-year—far outpacing the overall market. Unit sales nearly doubled, surging 95% year-over-year, even as average prices dropped from $21.94 to $16.35 over the past year, making these products more accessible.
Within Beverages, the "Iced Tea, Lemonade, and Fruit" segment is especially noteworthy, with sales up 385% year-over-year and units up 383%. This signals a shift in consumer preferences toward more familiar, approachable drink formats. Leading brands in the Beverage category include Journeyman, Major, and Boho Euphorics, each capturing significant share with diverse product offerings.
Product Category Market Share In New Jersey
Historical Cannabis Sales In New Jersey
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