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How does Headset ensure retailers' detailed data is “anonymized” and protected?

At Headset we give retailers tools to better use their data to facilitate business decision making. The retailers themselves, and Headset analysts are the only parties that have access to raw retailer data.

The Headset Platform and analysts remove all store level attributes from the retailers' data and collect an anonymous sample from the data to feed into the Headset Insights forecasting algorithm. The Headset Insights platform then returns estimates of daily, statewide sales data for Headset Insights' customers to use to understand the aggregated marketplace.

Your raw data is never accessed or shared to any 3rd parties, and it is protected with the latest security protocols in the world.

How does Headset source its data?

We collect receipt level data from participating retail cannabis stores through a direct integration to their point-of-sale system. We also use government reported data to inform our algorithms and improve the quality of our data set.

How does Headset compare to other data organizations?

The depth of our data with visibility into the transaction and beyond, the frequency of our data delivery through our real-time analytics and the unique analytics we provide are just a few of our key differentiators.

How does Headset break down its data set?

Our data and reports encompass 9 different cannabis product categories. Each category is then broken down further into category segments.

Is Headset pricing data/reports pre or post tax?

Our pricing data and reports are pre-tax.

What percentage of the cannabis market does Headset cover?

We will not release a read on a market until we have enough coverage to provide a statistically significant prediction of the entire market. This can be anywhere from 15 to 30% market penetration. However that does not mean we would stop increasing our market penetration once we reach those thresholds. We never stop connecting to new retail locations so we will continue to provide expanding coverage to our Headset Bridge product - Our Vendor Managed Inventory solution.

How does Headset have demographic and behavioral data?

We collect demographic and behavioral information from loyalty programs at participating retailers.

How valid/relevant is Headset data?

Headset Insights uses predictive model analytics to forecast the market. It is valid and relevant enough that the SEC won’t let Headset employees trade within the cannabis sector of the stock market. The percentage of error in our market read is negligible.

As a retailer, I get reports from my POS. Where does Headset fit in?

Your POS system is probably providing you a good baseline reporting. Headset Retailer enhances the information your POS system collects so you can get more out of your data, with easy to understand, actionable insights.

Headset Retailer offers a host of features and services that aren't available in point-of-sale reports. Read more about everything you can do with Headset Retailer.