Annual revenues of cannabis stores by market

Published on 
April 26, 2022
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We know that cannabis stores can be different, but what separates the top players from the average store? We analyzed about 1700 stores across the US and Canada that have been open for 365 days and found that there is a wide variance in the average sales revenue of a store. In Illinois for example, median stores have $1 million/month in revenue compared to Oklahoma, where stores have about $60k/month. Top performers often see over double the revenue of an average store. For example, stores in the top 10% of earners see over $10 million annually in IL, AZ, MA, and CA. You can find information like this in our Store Trends reports in order to make strategic decisions about opening new stores with realistic projections.

Track cannabis sales and market performance

Key metrics defined

These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.

Total Sales

Total monthly sales for the previously completed month.

YoY Sales Growth.

Year over year growth of sales (For example, November 2022 compared to November 2021).

Avg Item Price

The average price of a cannabis item in the most recently completed month.

Avg Basket Size

The average size (in sales $) of a retail basket in the most recently completed month.

Median Store SKU Counts

The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.


Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.

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