Cannabis category market shares in Arizona

November 1, 2021
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Over the past six months, we've noticed some interesting trends from Arizona cannabis consumers when it comes to category preferences. When we look at this graph, we can see that Arizona has the lowest category market share of any of the above US cannabis markets to both the Topical and Tincture & Sublingual categories. This is especially interesting given Arizona's recent transition from a medical-only market to a medical and adult-use market, since both Topical and Tincture categories are often thought of as wellness-oriented and are often marketed to treat pain, insomnia, and other ailments. Arizona customers spend less than 1/3 as much on Topicals as Colorado customers do, and less than 1/4 as much on Tincture & Sublingual products as California customers do.

Looking for more Arizona cannabis data? Be sure to check out our Arizona market industry report, and sign up for a demo of Headset Insights to learn how you can stay ahead of Arizona and other legal cannabis markets.