Cannabis category market shares in Arizona

Published on 
November 1, 2021
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Over the past six months, we've noticed some interesting trends from Arizona cannabis consumers when it comes to category preferences. When we look at this graph, we can see that Arizona has the lowest category market share of any of the above US cannabis markets to both the Topical and Tincture & Sublingual categories. This is especially interesting given Arizona's recent transition from a medical-only market to a medical and adult-use market, since both Topical and Tincture categories are often thought of as wellness-oriented and are often marketed to treat pain, insomnia, and other ailments. Arizona customers spend less than 1/3 as much on Topicals as Colorado customers do, and less than 1/4 as much on Tincture & Sublingual products as California customers do.

Looking for more Arizona cannabis data? Be sure to check out our Arizona market industry report, and sign up for a demo of Headset Insights to learn how you can stay ahead of Arizona and other legal cannabis markets.

Track cannabis sales and market performance

Key metrics defined

These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.

Total Sales

Total monthly sales for the previously completed month.

YoY Sales Growth.

Year over year growth of sales (For example, November 2022 compared to November 2021).

Avg Item Price

The average price of a cannabis item in the most recently completed month.

Avg Basket Size

The average size (in sales $) of a retail basket in the most recently completed month.

Median Store SKU Counts

The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.


Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.

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