Cannabis category sales growth in Illinois

Published on 
September 12, 2022
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Many markets have been struggling to grow in 2022. But when we compare January - July 2022 with the same period last year, we find that Illinois cannabis sales have actually grown 11%. Legalizing in 2020, Illinois is still a relatively young adult-use market. As markets mature, there is growth across different product categories. The growth in Illinois is particularly fueled by big time growth in Pre-Rolls and Vapor Pens. Vapor Pens have grown 16.4% in total sales, while Pre-Rolls have grown a whopping 46.8%.

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Key metrics defined

These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.

Total Sales

Total monthly sales for the previously completed month.

YoY Sales Growth.

Year over year growth of sales (For example, November 2022 compared to November 2021).

Avg Item Price

The average price of a cannabis item in the most recently completed month.

Avg Basket Size

The average size (in sales $) of a retail basket in the most recently completed month.

Median Store SKU Counts

The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.


Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.

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