A lot has been happening since Illinois legalized adult-use cannabis in January 2020! Total cannabis sales, which includes both medical and adult-use, has grown 64% year-over-year from August 2020 to August 2021. Here, we see that the category sales mix has changed significantly. The categories that have gained the most share in category sales over the past eighteen months have been Pre-Roll (+66%), Flower (+44%), and Beverage (+38%). While sales have steadily grown since launch, the average price of a cannabis item in IL has remained fairly steady, ranging from $42 - $44 over the last eighteen months. To keep an eye on Illinois and other legal cannabis markets, sign up for a demo of Headset Insights.