Cannabis category sales share in Illinois

Published on 
September 2, 2021
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A lot has been happening since Illinois legalized adult-use cannabis in January 2020! Total cannabis sales, which includes both medical and adult-use, has grown 64% year-over-year from August 2020 to August 2021. Here, we see that the category sales mix has changed significantly. The categories that have gained the most share in category sales over the past eighteen months have been Pre-Roll (+66%), Flower (+44%), and Beverage (+38%). While sales have steadily grown since launch, the average price of a cannabis item in IL has remained fairly steady, ranging from $42 - $44 over the last eighteen months. To keep an eye on Illinois and other legal cannabis markets, sign up for a demo of Headset Insights.

Track cannabis sales and market performance

Key metrics defined

These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.

Total Sales

Total monthly sales for the previously completed month.

YoY Sales Growth.

Year over year growth of sales (For example, November 2022 compared to November 2021).

Avg Item Price

The average price of a cannabis item in the most recently completed month.

Avg Basket Size

The average size (in sales $) of a retail basket in the most recently completed month.

Median Store SKU Counts

The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.


Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.

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