In general, 4/20 this year was a holiday that saw big sales numbers from both in-person and delivery cannabis shoppers. However, customers were clearly excited to venture out and celebrate the holiday with the cannabis community as in-person sales saw slightly higher growth than delivery sales in most US markets.
For example, among Michigan cannabis retailers that offer delivery, the median store enjoyed 177% growth in in-store sales but only 166% growth in delivery sales on 4/20 in comparison to the previous four Wednesdays. The median store’s proportion of total sales to delivery orders declined slightly on 4/20, dropping to 4.2% of sales on the holiday versus 4.4% of sales across the previous four Wednesdays.
The discrepancy was larger in California. Among the cannabis retailers that offer delivery to customers, the median store saw 180% growth to in-store sales but only 122% growth to delivery sales. Additionally, the median store’s proportion of total sales coming from delivery orders on 4/20 dropped to 7.7% versus 10.4% over the previous four Wednesdays.
Track cannabis sales and market performance
Key metrics defined
These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.
Total monthly sales for the previously completed month.
YoY Sales Growth.
Year over year growth of sales (For example, November 2022 compared to November 2021).
Avg Item Price
The average price of a cannabis item in the most recently completed month.
Avg Basket Size
The average size (in sales $) of a retail basket in the most recently completed month.
Median Store SKU Counts
The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.
Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.