Wondering how sales performed on this year’s holiday? In the US, the average cannabis store experienced 148% higher sales on 4/20 than over the previous four Wednesdays. Average discounting increased by 72%. In Canada, the average cannabis store saw sales grow by 65% and average discounts rise by a whopping 92%. In both countries, sales were driven by an increase in total transaction volume. In the US, the median cannabis store saw a 107% increase in transaction volume on 4/20 in comparison to the previous four weeks. In Canada, transaction volume at the median store increased by 57%. However, in the US customers purchased more per transaction on 4/20, with the median store seeing a 19% increase in average basket size. In Canada, average basket size at the median store only increased by 3%.
When we look at category growth, we find that as usual on holidays, Beverages were the top performing products in both countries. On 4/20, sales to Beverages grew by 110% in Canada and by 176% in the US. Pre-Rolls also performed well in both markets with 74% growth in Canada and 150% growth in the US. In Canada, Edibles were the second best performing product category on 4/20 with 83% sales growth. Concentrates took the silver medal in the US with 155% growth.
All data was sourced from AB, BC, ON, and SK in Canada and AZ, CA, CO, IL, MA, MD, MI, NV, OR, and WA in the US. Same-store sales on 4/20/2022 were compared to sales averaged across the four previous Wednesdays (3/23, 3/30, 4/6, 4/13).
Track cannabis sales and market performance
Key metrics defined
These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.
Total monthly sales for the previously completed month.
YoY Sales Growth.
Year over year growth of sales (For example, November 2022 compared to November 2021).
Avg Item Price
The average price of a cannabis item in the most recently completed month.
Avg Basket Size
The average size (in sales $) of a retail basket in the most recently completed month.
Median Store SKU Counts
The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.
Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.