Cannabis sales growth on 4/20/21

Published on 
April 20, 2021
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4/20 this year was the largest single day of cannabis sales on record in both the US and Canada! Total recreational sales on the holiday in California, Colorado, Nevada, Oregon (including Medical sales), and Washington broke $42.6M. In Alberta, British Columbia, and Saskatchewan, total recreational sales reached $5.97M CAD. These massive sales totals represented +84.5% growth in average daily sales over the previous four Tuesdays in the US and +59.9% growth in Canada. It should be noted that while growth in the US is impressive, this is less relative holiday growth than we have seen in recent years. In 2020, despite 4/20 falling early in the COVID-19 pandemic, the US cannabis market saw 100.4% growth over the previous four weeks. In 2019, when 4/20 fell on a Saturday, recreational cannabis sales grew by a staggering 118.6%.

Track cannabis sales and market performance

Key metrics defined

These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.

Total Sales

Total monthly sales for the previously completed month.

YoY Sales Growth.

Year over year growth of sales (For example, November 2022 compared to November 2021).

Avg Item Price

The average price of a cannabis item in the most recently completed month.

Avg Basket Size

The average size (in sales $) of a retail basket in the most recently completed month.

Median Store SKU Counts

The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.


Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.

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