Cannabis sales on Canada Day & 4th of July weekend

Published on 
July 7, 2022
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Cannabis sales declined in both the US and Canada over the holiday weekend this year. When evaluating cannabis sales on Canada Day relative to the previous four Fridays, we see a significant decline of 23% in total sales across all Canadian provinces. Ontario experienced the most significant decline with a 29% deduction in sales. All product categories experienced declines as well, especially popular categories such as Vapor Pens (-27%), Flower (-25%), Oil (-22), and Concentrates (-19%).

In the US, markets experienced a decline of -6.6% in total sales on the 4th of July compared to the previous four Mondays. Unlike in Canada, not all categories saw a decline. The Pre-Roll category actually saw an increase of 6% in sales while Topicals (-17%) and Capsules (-28%) saw decreases.

Track cannabis sales and market performance

Key metrics defined

These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.

Total Sales

Total monthly sales for the previously completed month.

YoY Sales Growth.

Year over year growth of sales (For example, November 2022 compared to November 2021).

Avg Item Price

The average price of a cannabis item in the most recently completed month.

Avg Basket Size

The average size (in sales $) of a retail basket in the most recently completed month.

Median Store SKU Counts

The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.


Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.

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