While December was a solid month of cannabis sales for the US and Canada, sales on Christmas actually saw a decrease. In the US, the week of Christmas saw a 4.9% drop compared to the previous three weeks. Total sales in Canada dropped even more at 63.3%, partially due to store closures and reduced hours along with exceptionally strong sales numbers from the first half of the month.
Holidays are an interesting time of gift giving, celebrations with family, and celebrations with friends, and we can see this unique mix reflected in the category sales lift during this time as well. For example, Topicals seem to be a popular gift, and we see their popularity often spike during the week of Christmas.
Category sales in the US:
- Topical (+18.5%)
- Beverage (+15.3%)
- Edible (+10.6%)
- Capsules (+6.5%)
- Vapor Pens (+1.6%)
- Pre-Roll (+1.3%)
- Tincture & Sublingual (-0.4%)
- Concentrates (-1.4%)
- Flower (-3.2%)
Category sales in Canada:
- Beverage (+21.2%)
- Topical (+21.2%)
- Edible (+14.6%)
- Tincture & Sublingual (+4.7%)
- Concentrates (+3.8%)
- Vapor Pens (+0.7%)
- Flower (-1.2%)
- Capsules (-2.0%)
- Pre-Roll (-4.0%)
- Oil (-7.6%)
*This analysis looks at the week of Christmas (12/21 - 12/27), compared to the previous three weeks in the following markets: CA, WA, OR, CO, NV, MI, MA, AZ, MD, FL, IL in the US and AB, BC, ON, SK in Canada.
Track cannabis sales and market performance
Key metrics defined
These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.
Total monthly sales for the previously completed month.
YoY Sales Growth.
Year over year growth of sales (For example, November 2022 compared to November 2021).
Avg Item Price
The average price of a cannabis item in the most recently completed month.
Avg Basket Size
The average size (in sales $) of a retail basket in the most recently completed month.
Median Store SKU Counts
The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.
Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.