Cannabis sales increased in both the US and Canada on 7/10 this year. In the US, total sales increased by 6.2% compared to the previous four Sundays. In Canada, total sales increased by 6.6%. The Concentrates category experienced the most sales growth in the US, increasing by 66%. Vapor Pens, which we've also seen perform well during Dab Day in the past, had the second highest sales growth at 10%. In Canada, the Concentrates category only saw an 8% increase.
This holiday was also a great day for fans of Concentrates to stock up. In the US the average discount on Concentrates grew by 73%, rising from 20.0% during the previous four weeks to 34.6% on 7/10. There was a significant increase in Concentrate discounts in Canada as well with the average discount for products in this category rising from 3.9% over the previous four Sundays to 5.6% on Dab Day for a relative increase of 44%.
Track cannabis sales and market performance
Key metrics defined
These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.
Total monthly sales for the previously completed month.
YoY Sales Growth.
Year over year growth of sales (For example, November 2022 compared to November 2021).
Avg Item Price
The average price of a cannabis item in the most recently completed month.
Avg Basket Size
The average size (in sales $) of a retail basket in the most recently completed month.
Median Store SKU Counts
The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.
Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.