.svg)
Happy New Year! How did cannabis sales perform over the holiday week? While December was a great month of sales for cannabis, sales on New Year’s actually dropped in the US and Canada. In the US, sales during the week of New Year’s decreased 12% and plunged 65.7% in Canada compared to the previous three weeks.
It seems consumers celebrated the occasion with cannabis Beverages, with the category increasing sales in both the US (15%) and Canada (21.1%).
Category sales in the US:
- Beverage (+15%)
- Topical (+8.5%)
- Edible (+6.8%)
- Capsules (+6.5%)
- Tincture & Sublingual (+6.1%)
- Pre-Roll (+2.7%)
- Vapor Pens (-1.8%)
- Flower (-2.3%)
- Concentrates (-3.2%)
Category sales in Canada:
- Beverage (+21.1%)
- Tincture & Sublingual (+8.7%)
- Edible (+4.4%)
- Capsules (+3.0%)
- Concentrates (+1.0%)
- Pre-Roll (+0.5%)
- Flower (-0.9%)
- Vapor Pens (-2.0%)
- Oil (-2.6%)
- Topical(-22.6%)
*This analysis looks at the week of New Year’s (12/28 - 1/3), compared to the previous three weeks in the following markets: CA, WA, OR, CO, NV, MI, MA, AZ, MD, FL, IL in the US and AB, BC, ON, SK in Canada.
