Cannabis sales on New Year’s 2023

January 5, 2023
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Happy New Year! How did cannabis sales perform over the holiday week? While December was a great month of sales for cannabis, sales on New Year’s actually dropped in the US and Canada. In the US, sales during the week of New Year’s decreased 12% and plunged 65.7% in Canada compared to the previous three weeks.

It seems consumers celebrated the occasion with cannabis Beverages, with the category increasing sales in both the US (15%) and Canada (21.1%).

Category sales in the US:

  • Beverage (+15%)
  • Topical (+8.5%)
  • Edible (+6.8%)
  • Capsules (+6.5%)
  • Tincture & Sublingual (+6.1%)
  • Pre-Roll (+2.7%)
  • Vapor Pens (-1.8%)
  • Flower (-2.3%)
  • Concentrates (-3.2%)

Category sales in Canada:

  • Beverage (+21.1%)
  • Tincture & Sublingual (+8.7%)
  • Edible (+4.4%)
  • Capsules (+3.0%)
  • Concentrates (+1.0%)
  • Pre-Roll (+0.5%)
  • Flower (-0.9%)
  • Vapor Pens (-2.0%)
  • Oil (-2.6%)
  • Topical(-22.6%)

*This analysis looks at the week of New Year’s (12/28 - 1/3), compared to the previous three weeks in the following markets: CA, WA, OR, CO, NV, MI, MA, AZ, MD, FL, IL in the US and AB, BC, ON, SK in Canada.