Cannabis sales on Valentine’s Day 2022

Published on 
February 17, 2022
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Similar to last year, the Topicals category was once again in the lead this Valentine’s Day, growing +14% compared to the previous four Mondays across US markets (CA, CO, MI, NV, OR, and WA). The Beverages category also did well, growing +9%, followed by the Edibles category at +7% sales growth. Within the Topicals category, the Massage Oil/Lube segment saw the largest growth, up +89% over the previous four Mondays. In the Edibles category, the Chocolates segment grew +29%. With about +20% sales growth each on Valentine's Day, both the Milk Chocolate and White Chocolate flavored Edibles performed much better than Dark Chocolate Edibles, which had totally flat sales.

Track cannabis sales and market performance

Key metrics defined

These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.

Total Sales

Total monthly sales for the previously completed month.

YoY Sales Growth.

Year over year growth of sales (For example, November 2022 compared to November 2021).

Avg Item Price

The average price of a cannabis item in the most recently completed month.

Avg Basket Size

The average size (in sales $) of a retail basket in the most recently completed month.

Median Store SKU Counts

The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.


Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.

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