Cannabis sales on Valentine’s Day 2022

February 17, 2022
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Similar to last year, the Topicals category was once again in the lead this Valentine’s Day, growing +14% compared to the previous four Mondays across US markets (CA, CO, MI, NV, OR, and WA). The Beverages category also did well, growing +9%, followed by the Edibles category at +7% sales growth. Within the Topicals category, the Massage Oil/Lube segment saw the largest growth, up +89% over the previous four Mondays. In the Edibles category, the Chocolates segment grew +29%. With about +20% sales growth each on Valentine's Day, both the Milk Chocolate and White Chocolate flavored Edibles performed much better than Dark Chocolate Edibles, which had totally flat sales.