While things might not be quite back to normal yet, summer cannabis sales indicate tourism is picking back up. When we compare June-July 2021 with April-May 2020, we find that total sales have rebounded significantly from early in the COVID-19 pandemic, with nearly a 70% increase in total sales. In this graph, we can see which product categories have increased and decreased in market share since early in the COVID-19 pandemic.
Edibles and Beverages are the clear winners, with significant lifts in market share. This makes sense as both product types are portable, approachable for new cannabis users, and perfect for consuming in a hotel. The Concentrate category saw the largest decrease in market share. Concentrates may be one of the most difficult categories for tourists to engage with as these products typically require specialized paraphernalia to consume (like dab rigs).
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