Using Headset's Beverage Category Details page, we can see that interest within the California cannabis Beverage space is continuing to bubble! From the period between September 10 - December 10 2021, the Carbonated Beverage segment made up 36.9% of total Beverage sales, up 29.7% from the same time frame from last year. When we look at the top brands in this segment, CANN Social Tonics are in the lead, followed by Keef Cola, Habit, Pabst Labs, and Wunder in the top five. Combined, these top five brands make up 89.3% of the segment's sales. For more Beverage data and a closer look at brands, sign up for a demo to learn how you can assess the opportunities in the California cannabis market
Track cannabis sales and market performance
Key metrics defined
These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.
Total monthly sales for the previously completed month.
YoY Sales Growth.
Year over year growth of sales (For example, November 2022 compared to November 2021).
Avg Item Price
The average price of a cannabis item in the most recently completed month.
Avg Basket Size
The average size (in sales $) of a retail basket in the most recently completed month.
Median Store SKU Counts
The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.
Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.