7/10 cannabis sales in 2021

Published on 
July 13, 2021
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If you expected that cannabis Concentrates sales would increase on Dab Day this year, you would be correct! When we look at US markets (CA, CO, NV, OR, PA, and WA), Concentrates sales increased by 24.1% on 7/10 compared to the previous four weeks. Dab Day didn't seem to be too successful in Canada, however. Concentrates sales in Canadian markets (AB, BC, and SK) decreased by -5.1% compared to the previous four weeks. Rosin products had the strongest growth in US markets, increasing in sales by 213% over the previous four weeks. 7/10 was also a great day for US Concentrates consumers to stock up on product, since the average discount on Concentrates grew by 52%, rising from 14.6% during the previous four weeks to 22.3% on Dab Day.

Track cannabis sales and market performance

Key metrics defined

These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.

Total Sales

Total monthly sales for the previously completed month.

YoY Sales Growth.

Year over year growth of sales (For example, November 2022 compared to November 2021).

Avg Item Price

The average price of a cannabis item in the most recently completed month.

Avg Basket Size

The average size (in sales $) of a retail basket in the most recently completed month.

Median Store SKU Counts

The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.


Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.

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