Father's Day weekend sales in 2020

Published on 
June 15, 2021
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Wondering what to get for your cannabis-loving dad this year? Since Father's Day occurred during the peak of the pandemic last year, it might be hard to predict exactly what will happen this year. But when we look at the data for Father's Day weekend in 2020, we see that Pre-Rolls increased sales by 6% over the previous four weeks, and Beverages increased in sales by 6.9% over the previous four weeks. Cannagars and Blunts, specifically, grew by 21.9% and Presidential was the top brand in sales. The Water segment within Beverages grew by 31.7%, and the top selling Water product was Hi-Fi Hops Hoppy Reverb Sparkling Water (10mg, 12oz). It's hard to say for sure if this data is driven primarily by the pandemic or Father's Day gift shopping, but it couldn't hurt to pick up a refreshing Beverage and a Blunt to enjoy with your dad this weekend, just in case!

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Key metrics defined

These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.

Total Sales

Total monthly sales for the previously completed month.

YoY Sales Growth.

Year over year growth of sales (For example, November 2022 compared to November 2021).

Avg Item Price

The average price of a cannabis item in the most recently completed month.

Avg Basket Size

The average size (in sales $) of a retail basket in the most recently completed month.

Median Store SKU Counts

The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.


Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.

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