Gen Z category wallet share in California

Published on 
January 25, 2021
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Gen Z Females are a fast growing segment across the cannabis industry, but how do their purchasing patterns vary across each market? In California, we see that 32.2% of the Female Gen Z wallet share goes to Vapor Pens - that's nearly double any other market. Learn more about Gen Z Females and how this group performed in other markets in our industry report on the topic.

Track cannabis sales and market performance

Key metrics defined

These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.

Total Sales

Total monthly sales for the previously completed month.

YoY Sales Growth.

Year over year growth of sales (For example, November 2022 compared to November 2021).

Avg Item Price

The average price of a cannabis item in the most recently completed month.

Avg Basket Size

The average size (in sales $) of a retail basket in the most recently completed month.

Median Store SKU Counts

The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.

MOM LSSG

Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.

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