How loyal are customers to Vapor Pen brands in California?

Published on 
September 27, 2021
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How loyal are customers to your brand? Here, we look at repeat purchase rates for average Vapor Pen brands in California. An average brand will see 45% of their customers return after six months. Most customers that come back will do so in combination with other Vapor Pen brands. Only about 13% of an average brand's customers will be completely loyal to one Vapor Pen brand. 13% might seem low, but when we think about it in comparison with other consumer goods, this still seems pretty high. Think of all the people you know who only drink a single brand of beer, for example.

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Key metrics defined

These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.

Total Sales

Total monthly sales for the previously completed month.

YoY Sales Growth.

Year over year growth of sales (For example, November 2022 compared to November 2021).

Avg Item Price

The average price of a cannabis item in the most recently completed month.

Avg Basket Size

The average size (in sales $) of a retail basket in the most recently completed month.

Median Store SKU Counts

The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.


Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.

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