How loyal are customers to Vapor Pen brands in California?

September 27, 2021
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How loyal are customers to your brand? Here, we look at repeat purchase rates for average Vapor Pen brands in California. An average brand will see 45% of their customers return after six months. Most customers that come back will do so in combination with other Vapor Pen brands. Only about 13% of an average brand's customers will be completely loyal to one Vapor Pen brand. 13% might seem low, but when we think about it in comparison with other consumer goods, this still seems pretty high. Think of all the people you know who only drink a single brand of beer, for example.

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