How loyal are customers to Vapor Pen brands in California?

How loyal are customers to your brand? Here, we look at repeat purchase rates for average Vapor Pen brands in California. An average brand will see 45% of their customers return after six months. Most customers that come back will do so in combination with other Vapor Pen brands. Only about 13% of an average brand's customers will be completely loyal to one Vapor Pen brand. 13% might seem low, but when we think about it in comparison with other consumer goods, this still seems pretty high. Think of all the people you know who only drink a single brand of beer, for example.

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