Sales of Ground Flower in the US & Canada

Published on 
May 28, 2021
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Using our Ground Flower segment in Insights Premium, we found that the US and Canada together had about $21.5 million in Ground Flower sales, and the US made up $19.8 million of those sales. Digging further, we saw that consumers in the US prefer the 14g package size, which outsold the 7g package size by $2.8 million. In Canada, consumers prefer to buy their Ground Flower in the 3.5g package size, which made up 90% of Ground Flower sales. Put that in your joint and smoke it.

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Key metrics defined

These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.

Total Sales

Total monthly sales for the previously completed month.

YoY Sales Growth.

Year over year growth of sales (For example, November 2022 compared to November 2021).

Avg Item Price

The average price of a cannabis item in the most recently completed month.

Avg Basket Size

The average size (in sales $) of a retail basket in the most recently completed month.

Median Store SKU Counts

The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.


Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.

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