Sales share by age group in Michigan

August 26, 2021
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How are different demographic groups purchasing cannabis in Michigan compared to the rest of the US? Michigan has slightly higher proportional sales from the older generations than the rest of the US. As shown above, over the previous three months, 38.8% of Michigan's total sales came from Gen X and Baby Boomers whereas only 36.3% of sales came from these age groups in the rest of the US. To keep track of more demographics data in these markets, sign up for a demo of Headset Insights.