Sales share by age group: Pennsylvania vs US

Published on 
June 17, 2021
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Do age groups in Pennsylvania purchase cannabis differently from other markets? Here, we are comparing Q1 2021 cannabis sales share of various age groups in Pennsylvania to the other US states we cover in Headset Insights (WA, CA, CO, and NV). One unique factor about the Pennsylvania market is it is currently a medical only market, serving medical patients above the age of 18. Here we can see that Pennsylvania sales skew slightly more to older age groups when compared to other US states. For example in PA, Baby Boomers drove 8.3% more sales than their US counterparts and Gen Xers drove +16.8%. On the other hand, PA Millennials drove -4.8% less sales than their US counterparts and Gen Zers drove -18.2%. To learn more about cannabis demographic data, sign up for a demo of Insights Premium.

Track cannabis sales and market performance

Key metrics defined

These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.

Total Sales

Total monthly sales for the previously completed month.

YoY Sales Growth.

Year over year growth of sales (For example, November 2022 compared to November 2021).

Avg Item Price

The average price of a cannabis item in the most recently completed month.

Avg Basket Size

The average size (in sales $) of a retail basket in the most recently completed month.

Median Store SKU Counts

The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.


Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.

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