Top California brands that appeal to men

Published on 
February 4, 2021
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How do brands appeal differently to men and women in California? We looked into brand appeal by gender for top Inhalable brands in California (based on sales in the last 6 months), and compared indexes. For example, women make up 37% of sales for Pre-Rolls. If a brand sees 50% of its sales to women, we would say that brand over-indexes female, particularly an index of 50%/37%, or 135. In California, we found a lot of differences between the brands that women preferred and the brands that men preferred. It is important for brands to create these indexes in order to better inform marketing decisions for your products.

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These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.

Total Sales

Total monthly sales for the previously completed month.

YoY Sales Growth.

Year over year growth of sales (For example, November 2022 compared to November 2021).

Avg Item Price

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Avg Basket Size

The average size (in sales $) of a retail basket in the most recently completed month.

Median Store SKU Counts

The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.


Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.

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