Vapor Pen market share in Illinois

November 1, 2021
Share data

When we look at Vapor Pen market share in this graph, it's pretty clear that Pennsylvania is the leader with more than 1/3 of sales going to this category. However, it's not entirely fair to compare this value since several popular categories are not available in the PA market, namely Beverages, Edibles, and Pre-Rolls. If we remove PA from this analysis, we see that Illinois has the highest market share to Vapor Pens. Illinois cannabis customers spent more than a quarter of their total spend over the previous six months on vapes, and they're willing to pay top dollar. The average item price of a Vapor Pen product in Illinois over the same time period was $48.73, only lower than the average price in Pennsylvania ($49.56) and Massachusetts ($53.15).

There's a lot more data in our Illinois market industry report, so be sure to give that a read! To learn how you can keep track of Illinois and other legal cannabis markets, sign up for a demo of Headset Insights.