When we look at Vapor Pen market share in this graph, it's pretty clear that Pennsylvania is the leader with more than 1/3 of sales going to this category. However, it's not entirely fair to compare this value since several popular categories are not available in the PA market, namely Beverages, Edibles, and Pre-Rolls. If we remove PA from this analysis, we see that Illinois has the highest market share to Vapor Pens. Illinois cannabis customers spent more than a quarter of their total spend over the previous six months on vapes, and they're willing to pay top dollar. The average item price of a Vapor Pen product in Illinois over the same time period was $48.73, only lower than the average price in Pennsylvania ($49.56) and Massachusetts ($53.15).
There's a lot more data in our Illinois market industry report, so be sure to give that a read! To learn how you can keep track of Illinois and other legal cannabis markets, sign up for a demo of Headset Insights.
Track cannabis sales and market performance
Key metrics defined
These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.
Total monthly sales for the previously completed month.
YoY Sales Growth.
Year over year growth of sales (For example, November 2022 compared to November 2021).
Avg Item Price
The average price of a cannabis item in the most recently completed month.
Avg Basket Size
The average size (in sales $) of a retail basket in the most recently completed month.
Median Store SKU Counts
The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.
Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.