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Winter weather & Eastern Massachusetts cannabis sales
On January 29, Boston was hit with about 23 inches of snow, making it the seventh largest snowstorm in the city’s history. To prepare, many Bay Staters went to the cannabis shops to stock up for the storm. When we look at cannabis stores across Eastern Massachusetts on the day of the storm (Saturday 1/29), we see that sales were up +65% compared to the last Saturday of January in 2021. Over the next two days, it seems like consumers enjoyed the two feet of snow on the ground by staying home with the cannabis that they had purchased. Median sales on Sunday 1/30 were 81% lower than last year and 42% lower on Monday (both in comparison to the same day of the week in 2021).
Track cannabis sales and market performance
Key metrics defined
These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.
Total Sales
Total monthly sales for the previously completed month.
YoY Sales Growth.
Year over year growth of sales (For example, November 2022 compared to November 2021).
Avg Item Price
The average price of a cannabis item in the most recently completed month.
Avg Basket Size
The average size (in sales $) of a retail basket in the most recently completed month.
Median Store SKU Counts
The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.
MOM LSSG
Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.
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