On the Sunday and Monday following Christmas, many Washingtonians woke up to between 4 and 12 inches of fresh snow, which was very unexpected! For many of us, it meant Netflix and hot cocoa. But for cannabis retailers, it meant depressed sales since many were holed up at home with several local streets closed. While December 2021 generally under-performed compared to December 2020, after the snow we saw median like-store sales at -26% and -21% below what we saw last year, compared to the usual -7% for an average December day. It may seem obvious, but this is one of the reasons why forecasting sales can be so difficult. We even have to worry about weather patterns!
Track cannabis sales and market performance
Key metrics defined
These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.
Total monthly sales for the previously completed month.
YoY Sales Growth.
Year over year growth of sales (For example, November 2022 compared to November 2021).
Avg Item Price
The average price of a cannabis item in the most recently completed month.
Avg Basket Size
The average size (in sales $) of a retail basket in the most recently completed month.
Median Store SKU Counts
The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.
Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.