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Know Where the Market's Moving, Before You Bet On It
Category size, share, pricing, whitespace, and who carries your competitors, retailer by retailer, across every market you sell in, so your next launch or expansion starts from data, not a hunch.
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What Insights Does
Insights combines point-of-sale data with menu data across every major market, so you can see category size, brand share, pricing, and who carries your competitors before you commit budget to it.
What Changes When You Add Insights
How does Insights change how you plan? Most brands and operators find out a category shifted after the quarter's numbers come in, or after a competitor already claimed the shelf space. Insights closes that gap.
Without Insights
With Insights
Category sizing
Rough estimates from sales reps and trade press
Real category size and growth, updated daily, across every market you serve
Whitespace
Found by accident, usually after a competitor gets there first
A ranked opportunity list, before you commit budget
Pricing
Set off your own cost-plus math
Benchmarked against real market pricing distributions
Competitive position
A guess based on the last trade show conversation
Brand share measured against real sell-through, market by market
Retailer presence
Checked store by store, or learned from a rep's last visit
Which retailers carry your brand and your competitors', how you rank in each store's category, and how you're priced against the market
What Does Insights Answer?
Brands and operators expanding into a new category or market make big calls on thin information: what to launch, where to launch it, how to price it. Insights replaces guesswork with the same data the market runs on.
Is this category actually growing, or is it just noisy?
Category size and growth trends across every market Headset covers, updated daily.
Where's the whitespace before someone else finds it?
Underserved segments and emerging subcategories, ranked by opportunity.
How do we price against the category, not just our own history?
Real pricing distributions by category and market, not your last invoice.
Which market should we expand into next?
Compare category size, competition, and momentum market by market before you commit.
Where do we actually rank against the competition?
Brand share by category and market, measured against real sell-through, not self-reported numbers.
Which retailers carry my competitors, and how are they priced?
Menu Presence shows the retailers and MSOs carrying any brand, with listed prices next to verified sales.
How do I rank inside the stores that carry me?
Average rank in each store's category, with the share of items on sale.
What People Are Saying:
Saw Big Opportunity And Went After It!
"We launched our new 100mg shot specifically based on the data we saw from Headset -- We are able to see how big of an opportunity there is within the Beverage segment including shots, syrups, and elixirs - so we went after it!"
Ave Miller
VP of Sales @ Fly Beverage Co
Better relationships
"We tend to have better relationships with Bridge connected vendors, mainly because they're more active. For those who aren't on Bridge, they don't have any idea of where their numbers are…they're trying to find their way in the dark."
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Luigi Troche
Head Buyer @ Mary Mart
A singular solution
"Truly a one-stop shop solution for those looking to expand their analytics capacity. As a vertical operator with more than 500 employees, we've found a lot of value in using a singular solution that allows us to analyze sales across our 20+ retail locations and contextualize our brand's performance against the larger marketplace."
Jason Berkenstock
VP of Retail @ C3 Industries
Keep inventory lean
"I was recently put in a position that required me to cut back on our inventory budget, so I looked to Headset Retailer's reorder report to assist me. Because the data-driven model uses in-stock sales to create reorder suggestions, I'm able to order just the right amount of product and keep inventory lean."
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Alex Schiewe
Purchasing Manager @ One Plant
Ask Insights
Ask a real question, get a real answer. Ask Insights answers plain-language questions about the market, pulled straight from Headset's data. No filters to set, no report to build, just ask.
Ask Headset
Cannabis Data IntelligenceAsk Insights is available as an add-on to all Insights customers. Our team can help you get set up.
Connect Directly to Your Data
Whether your team works in Claude or ChatGPT, builds models in Excel, or pulls raw tables into a warehouse, Headset data goes where the work already happens. Each of these is available as an add-on to your Insights subscription. Our team can help you decide which one is best for you.
MCP Connector
Bring Headset market data directly into Claude, ChatGPT, and the other AI tools your team already uses.
Vault
Direct and instant access to your data via Snowflake.
Excel Connect
Pull live Headset data straight into Excel, no exports or manual refreshes.
FAQ
Some general questions cannabis industry operators have about Headset Insights.
A tab in Insights Brand Details that shows which retailers carry any brand, how it ranks in each store's category, and how it's priced against the market, next to verified retailer sales. It's included with Insights at no extra cost, in each state you subscribe to.
We have direct connections to 3,500+ cannabis retailers across the US and Canada, giving us the most complete market picture of any cannabis data provider.
Daily-refreshed. You're never working off a two-to-three-month-old market read. Menu Presence is refreshed daily from online menus.
All 50 legal markets Headset serves: 24 adult-use U.S., 16 medical U.S., and 10 Canadian.
Yes. Headset is SOC 2 Type I certified.
Learn more about our security.Yes, with Headset Vault you have direct and instant access to your data via Snowflake.
Learn more about Vault.Yes, the MCP Connector brings Headset market data directly into Claude, ChatGPT, and the other AI tools your team already uses.
Learn more about MCP Connector.Pricing is based on how many markets and categories you're interested in. Get in touch with our team to find out more.