High-Rise is back on the road once again, this time in California for the Hall of Flowers event in Santa Rosa. Our hosts Cy Scott and Emily Paxhia keep this episode California-forward as they discuss the uniqueness of how Hall of Flowers hosts the best of established and emerging cannabis brands from across the state, showcasing premium licensed products. The trade show also features a handpicked selection of innovative technology and related accessories that are deemed relevant to cannabis retailers at large. HoF underscores just how diverse the CA market is and how it seems to mark the arrival of cannabis CPG in the foreseeable future. Our hosts also discuss some of the challenges California producers are facing right now with the overproduction of flower where the price per pound has dropped to a new low of $700. Finally in the last part of the podcast, we cover some general industry updates around the SAFE Banking Act and more good news coming from Amazon. As always we think you're going to get a lot of good perspective from this latest episode — be sure to subscribe and share!