In this episode we sit down with Vishal Rungta, the Co-founder, President, and CFO of C3 Industries. C3 launched in spring 2018 with a state-of-the-art 36,000-square-foot indoor cultivation facility in the St. Johns neighborhood of Portland, Oregon. Within six months of opening, C3I’s premium indoor flower brand, Cloud Cover Cannabis, became one of the top five indoor flower brands in Oregon. C3 Industries expanded its operations into Michigan with a new, state-of-the-art, 36,000-square-foot Cloud Cover Cannabis cultivation and manufacturing center in Webberville, Michigan, and a portfolio of High Profile retail stores around the state including in Ann Arbor, Detroit, Grant, Buchanan, Grand Rapids, and soon to be expanding in Massachusetts and Missouri as well. Vishal's shares a lot of great Insights from his company's brand and product story — we hope you enjoy listening as much as we did.