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E80-Special guest Rick Farman co-founder of Superfly: at the nexus of cannabis and music festivals

August 1, 2022

If you love music, music festivals, entrepreneurship, and cannabis—then this High Rise is for you! On this episode Cy and Emily are excited to welcome Rick Farman who is co-founder of Superfly, a highly innovative live events company that has created some of the most iconic festivals on the planet.

Mark gives us an in-depth look at how his company Superfly came to be, and how they specialize in creating live experiences that connects with culture (especially cannabis culture) in more meaningful ways beyond predictable marketing activations and sponsorship plays.