Effective Use of Marketing Dashboards: A Comprehensive Guide for Retailers

Analyze Critical Factors like Customer Demographics, Shopping Habits, and Purchasing Patterns

This training video provides a thorough examination of marketing dashboards, custom-made for cannabis retailer's marketing needs. It delves into its varied modules that track and analyze critical factors like customer demographics, shopping habits, and purchasing patterns.

Key Takeaways
  • Understanding and leveraging the marketing module can yield valuable insights into customer shopping trends and behaviours.
  • Retailers can track and analyze the return rate of new customers over time and use this data for strategizing marketing efforts.
  • Examining 'basket composition' can highlight which products drive sales and which get picked up incidentally, assisting in effective product placement.
  • Demographics play a vital role in purchasing behavior, so tailoring marketing strategies based on gender and generational divides can be beneficial.
  • Understanding the concept of 'demographics by hour' can help retailers schedule promotions and product placements at the appropriate time slots for maximum sales.

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