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Cannabis Industry Reports
Data-driven breakdowns of the current cannabis market
A laid-back, data-backed discussion on the cannabis market with notable industry leaders.
Stay up-to-date with our company and the fast moving cannabis tech industry.
View presentations on trends in the cannabis industry curated by leading analysts.
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12 days of NOT discounting… Building holiday promos & avoiding the pitfalls of pricing compression
How can you position your holiday strategy to avoid competing on price alone? We'll walk through how to put together a competitive promotional calendar in this webinar.
Be intentional with promotions. Set goals & measure efficacy. Ask loyal customers where they find value.
Do product-specific promotions instead of anything category-wide. Highlight key partners and think cross-category & 'highlighting' vs. discounting.
Measure lift in promotion vs. the regular baseline and consider which SKUs are at threat of cannibalization.
SKU rationalization is a must before bringing in any new seasonal SKUs
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