November 1, 2023

Headset Celebrates a Monumental $50 Billion Data Milestone

$50B dollars in cannabis transactions have been processed by Headset, that's more market intelligence data than any other company in the cannabis industry. That's equivalent to 10x California's total cannabis sales in 2022!
Written by
Cy Scott
Published on
November 1, 2023
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In an industry where data is as valuable as the product itself, Headset, Inc. has achieved a groundbreaking milestone, processing $50 billion worth of retail measurement data since our foundation in 2015. This colossal figure is not just a testament to Headset's cutting-edge analytics and unparalleled market insights but also to the trust and collaboration of over 5,000 retailers and dispensaries that form the backbone of our data cooperative.

A Data Odyssey: From Seed to $50 Billion

Our journey began with a simple yet ambitious goal: to bring sophisticated, real-time data analytics to the forefront of the cannabis industry. Today, with 2.8 billion distinct items, 970 million transactions, and 95 million customer records later, we have done more than just track sales; we've chronicled the evolution of cannabis retail on a granular level.

The volume of sales data we've amassed outstrips the annual cannabis sales of California—the largest market in the category—by tenfold. To put the sheer magnitude of $50 billion into perspective, if each dollar represented a single step, it would be enough to trek around the globe over 1,900 times.

Revolutionizing Retail with Data

Headset’s direct point-of-sale integrations have been pivotal in capturing comprehensive data sets that paint a detailed picture of consumer behavior, product trends, and market dynamics. These insights empower our partners to navigate the complex cannabis market with confidence, backed by the most extensive cache of market intelligence in the industry.

Our CEO & Co-Founder, Cy Scott, reflects on this achievement: "Reaching $50 billion in processed data is not just a number—it’s a testament to the trust placed in us by thousands of retailers and the relentless innovation of our team. Each transaction, each SKU, represents a story of growth and understanding in the burgeoning cannabis industry. Our vision was never just about data aggregation; it was about providing a compass in an uncharted market. This milestone underscores our commitment and excitement for the future as we continue to illuminate the path for our partners and the industry at large."

As we celebrate this milestone, we look forward to forging new paths and achieving greater heights. Headset, Inc. remains dedicated to providing our customers and partners with the tools and insights needed to prosper in the ever-evolving tapestry of cannabis retail.

Looking to the Horizon

With this landmark achievement, Headset, Inc. is poised to continue its mission of demystifying the cannabis industry through data. Our unwavering commitment to transparency and progress charts a course for an even more informed and successful future for our clients and the industry at large.

See the announcement here!

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