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Sales (United States)
Jun 2025 to May 2026
Category Rank (United States)
Sales (Canda)
Jun 2025 to May 2026
Category Rank (Canada)
Overview
Vapor Pens are where the next generation shows up. Gen Z drives 32% of category dollars, the highest share of any cannabis category and nearly double their pull in Flower, while Baby Boomers account for under 7%. That is the mirror image of Topicals and Capsules, where Gen Z barely cracks 8%. The category ranks second in the US and third in Canada, with STIIIZY the single largest brand. As a younger, device-native cohort keeps entering the market, this is the category best positioned to grow with them.
Vapor Pens average about $22 per item across Headset’s US markets over the past year, below Flower’s blended average but above most Edibles. As with flower, the equivalized price tells the real story. A half-gram cartridge works out to roughly $46 per gram, a full gram to about $20 per gram, and a two-gram format to about $16 per gram, so the more oil you buy at once, the less you pay per gram.
Average prices have edged down about 2% year over year as full-gram distillate carts get cheaper and competition intensifies. Premium live-resin and all-in-one disposable formats still command a clear premium over basic distillate, keeping a wide spread between the low and high end of the category.
How much does a weed vape pen cost?
Across Headset’s US markets, vapor pen products average about $22 each over the past year. Full-gram cartridges and all-in-one disposables typically cost more, while half-gram distillate carts run less.
How much is a dab pen?
The cannabis cartridges and disposables themselves average about $22 in our markets. The reusable battery or device is hardware, sold separately and outside Headset’s sales data.
Why are some carts so much cheaper than others?
Price tracks size and input: half-gram distillate sits at the low end, while full-gram, live-resin, and disposable formats command a premium.
