The Beverage category has been growing in California! Sales in January 2021 reached $15.5M, nearly six times greater than the $2.7M recorded during January 2018, the first month of recreational sales. There has also been an overall decrease in brand consolidation over the years. In 2018, 32% of sales went to the top three Beverage brands (Kikoko, Cannabis Quencher, and Legal Beverages). But in 2020, only 22% of sales went to the top three brands (Keef Cola, Cann, and Lagunitas). This indicates an increasingly diverse playing field as brands develop products that resonate with different types of Beverage customers. Read more about cannabis Beverage trends in our industry report on the topic.
Track cannabis sales and market performance
Key metrics defined
These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.
Total monthly sales for the previously completed month.
YoY Sales Growth.
Year over year growth of sales (For example, November 2022 compared to November 2021).
Avg Item Price
The average price of a cannabis item in the most recently completed month.
Avg Basket Size
The average size (in sales $) of a retail basket in the most recently completed month.
Median Store SKU Counts
The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.
Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.