Cannabis sales on Super Bowl Sunday

Published on 
February 8, 2021
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How do cannabis consumers shop on Super Bowl Sunday compared to other Sundays? When we look at sales data from CA, CO, NV, OR, and WA, we see that on Super Bowl Sunday, nearly 63% of total sales had already occurred by 3pm, 30 minutes before kick-off. On the previous four Sundays, only 48% of sales had occurred before 3pm. Sales were also more evenly distributed throughout the day on the previous four Sundays, but hourly sales peaked at 12-1 pm on Super Bowl Sunday with 11.4% of total sales for the day. On the previous four Sundays, hourly sales peaked much later in the day, around 4-5 pm with 9.9% of total sales. If you're a cannabis retailer, hopefully you had more sales associates than usual during the mid-morning hours and fewer than typical during the evening hours. If not, our demand planning dashboards can help you make sure you're never over-staffed or your lines aren't too long. Sign up for a demo today.

Track cannabis sales and market performance

Key metrics defined

These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.

Total Sales

Total monthly sales for the previously completed month.

YoY Sales Growth.

Year over year growth of sales (For example, November 2022 compared to November 2021).

Avg Item Price

The average price of a cannabis item in the most recently completed month.

Avg Basket Size

The average size (in sales $) of a retail basket in the most recently completed month.

Median Store SKU Counts

The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.


Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.

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