Product category trends in the Florida cannabis market

Florida is the largest medical market in the country. However, because the market is so tightly regulated, product category trends in Florida can be pretty different when compared to the rest of the US. For example, as a medical market, Florida sees a lower representation of typical favorites in other adult-use markets, such as Pre-Rolls (-7.1 percentage points lower than the rest of the US), Beverages (-1.1 percentage points lower than the rest of the US), and Edibles (-0.9 percentage points lower than the rest of the US). Other categories such as Topicals (+0.6), Tincture & Sublinguals (+1.3), and Capsules (+0.2), which are typically associated with wellness have a higher share of total sales compared to the rest of the US.