Which cannabis strain is worth developing?

Published on 
January 7, 2021
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With our new metadata dashboards, you can look deep within product types, like flavors of edibles or in this case strains, to find areas of growth and opportunity in the market. Here we see the top 50 strains, their sales totals, and the number of brands selling those strains in California. 805 Glue, Alien OG, and Whoa Si Whoa may account for smaller sales amounts than Wedding Cake, but are still considered areas of opportunity since there are fewer brands offering these strains. There are many brands already selling Blue Dream and Gelato, on the other hand, so you might want to avoid developing more of these. Find what strains are popular in your market with Retailer Premium.

Track cannabis sales and market performance

Key metrics defined

These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.

Total Sales

Total monthly sales for the previously completed month.

YoY Sales Growth.

Year over year growth of sales (For example, November 2022 compared to November 2021).

Avg Item Price

The average price of a cannabis item in the most recently completed month.

Avg Basket Size

The average size (in sales $) of a retail basket in the most recently completed month.

Median Store SKU Counts

The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.


Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.

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