Cannabis Concentrates

Concentrates are the connoisseur’s corner of the market, and the most male-skewed category in cannabis: men drive 73% of dollars, above Flower at 68% and the polar opposite of Topicals, the only category women lead. They also skew young, with Gen Z and Millennials combining for more than three-quarters of spend while Baby Boomers barely register at 7%. Ranked fifth in both the US and Canada, the category rewards potency and craft over convenience. No single brand runs away with it the way Wyld owns Edibles or Jeeter owns Pre-Rolls; even the leader, 710 Labs, holds only low-single-digit share.