Cannabis Pre-Roll

The humble joint has become big business. Pre-Rolls just overtook Flower to become the single largest category in Canada, and they rank third in the US, proof that convenience is reshaping how people buy cannabis. One brand, Jeeter, takes roughly $1 of every $13 spent on Pre-Rolls in the US, a concentration you won’t find in craft-driven categories like Concentrates. Millennials lead the spending and the format skews male, but the real story is momentum: as infused and multi-pack formats spread, Pre-Rolls keep pulling share from loose flower.