Cannabis Pre-Roll

Pre-Rolls are one of the most affordable ways to buy cannabis, averaging about $8 per item across Headset’s US markets over the past year, nearly identical to Beverages and a fraction of a Flower eighth. That low sticker covers everything from a single half-gram joint to multi-packs. On a per-gram basis pre-rolls actually sit above loose flower, since you pay a premium for the convenience of a ready-to-smoke, pre-ground joint.

The average pre-roll sold for about 6% less than a year earlier, one of the steeper declines in cannabis, as value singles and multi-packs expand and pull the blended price down. Infused pre-rolls, joints boosted with concentrate, anchor the premium end and are the fastest-growing slice of the category.

What is a pre-roll?

A pre-roll is a ready-to-smoke joint sold by the dispensary, filled with ground flower and sometimes infused with concentrate. It is the third-largest cannabis category in the US at $3.2B a year and the largest in Canada, averaging about $8 per item across Headset’s US markets.

What is an infused pre-roll?

An infused pre-roll is a joint that adds concentrate, such as distillate, live resin, kief, or diamonds, to the ground flower, pushing potency above a standard pre-roll. Infused pre-rolls now make up 51% of US pre-roll dollars and average about $10.40 each, versus roughly $6.80 for a standard single-strain joint.

How much does a pre-roll cost?

Pre-rolls average about $8 each across Headset’s US markets, though single infused pre-rolls and multi-packs span a wide range.

Are pre-rolls more expensive than flower?

Per gram, yes. You pay a little more than loose Flower for the convenience of a ready-to-smoke joint, but the low per-unit price makes pre-rolls an easy impulse buy.