blog / category title

Cannabis Market Overview August 2020

Aug 14, 2020

Welcome to our monthly cannabis market overview.

We look at five key metrics from the previous month to provide you with a pulse check on legal cannabis markets. The quick read will present data on total sales, year-over-year growth, basket count, and more. You'll find a few shoutouts for brands & companies that achieved something noteworthy as well. We're starting with 9 markets for now, and are working hard to add more to the monthly overview throughout 2020.

Metric Definitions

  • Total sales = the total amount of sales for the month.
  • YoY sales growth = calculates the percentage change in total sales from the same month last year.
  • Basket count = is the total amount of transactions for the month.
  • Average basket = total revenue divided by the total number of transactions.
  • Brand concentration = is the % of the market that the top 10 brands make up (in terms of sales dollars). EX: in CA in Dec 2019 the top 10 brands held 32% market share.

Let’s get into it…

The Alberta cannabis market
The Alberta cannabis market

The Alberta Market

Everie ranked number 1 within the beverages category in AB so far in 2020, with 26% market share and close to $700K in sales. Diving further into the tea segment of beverages Everie currently dominates with 65% market share.


STATE:
Alberta


TOTAL SALES:
$46.5M CAD


YOY SALES GROWTH:
117%


AVERAGE BASKET:
$42.37 CAD

COUNT OF BASKETS:
1.1M

BRAND CONCENTRATION:
43%

 


The British Columbia cannabis market
The British Columbia cannabis market

The British Columbia Market

Redecan ranked number 2 within the edibles category in BC so far in 2020, with 22% market share and sales of $1.1 million. Foray’s edible sales are mixed between 2 segments; chocolates (64%) and chews (36%). In addition to edible sales Foray’s also makes another $820K from the Vapor Pen category in BC.


STATE:
British Columbia


TOTAL SALES:
$30.6M CAD


YOY SALES GROWTH:
117%


AVERAGE BASKET:
$42.37 CAD

COUNT OF BASKETS:
1.1M

BRAND CONCENTRATION:
43%

 

The California cannabis market
The California cannabis market

The California Market

Sublime’s average item price is only $11.23 but saw 38% growth from June to July this year, unlike the decline the majority of the infused pre roll brands saw in CA. It is also dominating the infused pre roll segment in CA being the top brand in sales and taking 30% of the market share year to date.


STATE:
California


TOTAL SALES:
$348.3M USD


YOY SALES GROWTH:
33%


AVERAGE BASKET:
$70.84 USD

COUNT OF BASKETS:
4.9M

BRAND CONCENTRATION:
27%

 
The Colorado cannabis market
The Colorado cannabis market

The Colorado Market

I'm a sucker for sparkling water! Oh Hi is currently ranked number 7 in sales year to date ($323K) across all beverage brands. Oh Hi has grown close to 4 times as much comparing sales performance this July to last July.


STATE:
Colorado


TOTAL SALES:
$176M USD


YOY SALES GROWTH:
29%


AVERAGE BASKET:
$66.67 USD

COUNT OF BASKETS:
2.6M

BRAND CONCENTRATION:
20%

 
The Illinois cannabis market
The Illinois cannabis market

The Illinois Market


STATE:
Illinois


TOTAL SALES:
$88.9M USD


YOY SALES GROWTH:
299%


AVERAGE BASKET:
$123.0 USD

COUNT OF BASKETS:
.7M

BRAND CONCENTRATION:
N/A

 
The Massachusetts cannabis market
The Massachusetts cannabis market

The Massachusetts Market


STATE:
Massachusetts


TOTAL SALES:
$73.1M USD


YOY SALES GROWTH:
61%


AVERAGE BASKET:
$104.14 USD

COUNT OF BASKETS:
.7M

BRAND CONCENTRATION:
N/A

 
The Nevada cannabis market
The Nevada cannabis market

The Nevada Market

First thing about Haha to note is its fun, crisp, and clean packaging! Since they were introduced in December of 2019, they have sold $2.9 million with only 7 gummy products. Year to date they are now ranked number 2 in the overall edibles category in NV.


STATE:
Nevada


TOTAL SALES:
$56.2M USD


YOY SALES GROWTH:
5%


AVERAGE BASKET:
$73.22 USD

COUNT OF BASKETS:
.7M

BRAND CONCENTRATION:
33%

 
The Oregon cannabis market
The Oregon cannabis market

The Oregon Market

Dr. Jolly’s has products within 6 out of 9 of Headset’s categories but the majority of their sales in 2020 (83%) have come from concentrates. Within concentrates, their top selling segment is wax and has brought in $3.9 million year to date with a large assortment of 200+ unique products.


STATE:
Oregon


TOTAL SALES:
$93.6M USD


YOY SALES GROWTH:
42%


AVERAGE BASKET:
$43.19 USD

COUNT OF BASKETS:
2.1M

BRAND CONCENTRATION:
21%

 
The Washington cannabis market
The Washington cannabis market

The Washington Market

Juicy Joints stands out because they rank 5th in sales (a total of $2.4 million so far in 2020) within the WA preroll category but only have 36 distinct products when their competition sells well over 100+ products. Diving a step further, Juicy Joints owns 10.5% of the infused pre-roll market within WA.


STATE:
Washington


TOTAL SALES:
$121.5M USD


YOY SALES GROWTH:
24%


AVERAGE BASKET:
$34.67 USD

COUNT OF BASKETS:
3.5M

BRAND CONCENTRATION:
28%