We're just over two months into this new "norm", and with each new week, we're seeing new market and consumer shifts. To better navigate those inevitable changes, we've created dashboards specific to helping you understand the COVID-19 pandemic.
The two dashboards will be located in our Insights Premium platform and will provide you with a robust view of the effects of the COVID-19 pandemic. Both dashboards focus on current market trends to allow our customers to understand how the market is growing, shrinking, and changing as the world around us is altered by social distancing. We made this dashboard because of the interest in our blog updates and we wanted our subscribers to be able to dig deeper and do the analysis that matters most to them and their businesses.
Everyone has questions right now and few have the answers. As an Insights Premium user, you'll now be able to get a sense of the effects of COVID-19 on the cannabis market, as it's all unfolding. The dashboards give you a quick look into trends in sales growth, shifts in consumer preference, and even changes in timing of purchases. Below you'll find more details on the two dashboards and the questions they'll help you answer.
The "All Market Overview" dashboard will show Insights Premium subscribers top-line market changes across ALL markets. We know how important it is to get a full read on how each market is responding to today's climate, so we've made every market available to all users.
This dashboard will show Insights Premium subscribers deeper market trends. With this dashboard, customers can choose how they would like to compare the data. If, for example you would like to compare Chocolates across markets - great!. If you would like to compare package sizes in Flower - great! If you would like to compare a few Flower Brand’s eighths - perfect! The flexibility you get with this dashboard is one of it's top benefits. You can slice the data to uncover a variety of trends.
A key piece of information for this dashboard is that it is subscription specific. While it provides visibility into all markets, (Canada included) your subscription will determine the number of markets you're able to access with this dashboard specifically.
We're excited about this one! There's a lot you can do with this. You can then compare markets, categories, segments, brands, or package sizes to see how the market is changing.
Example Analysis (1):
Example Analysis (2):
Not subscribed? Learn more about leveraging our Insights Premium platform and start using these new COVID-19 dashboards today.