September 10, 2020

Cannabis Market Overview September 2020

A monthly overview of key metrics across 11 legal cannabis markets.
Written by
Liz Connors
Published on
September 10, 2020
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Interested in the vapor pen market? Read our comprehensive 2023 report. Get the low-down on which brands and form factors are gaining the most market share as well as demographics about the consumers doing the most purchasing.

Welcome to our monthly cannabis market overview.

We look at five key metrics from the previous month to provide you with a pulse check on legal cannabis markets. The quick read will present data on total sales, year-over-year growth, basket count, and more. You'll find a few shoutouts for brands & companies that achieved something noteworthy as well. You can keep track of these insights for free when you sign up for Insights Pulse.

Metric Definitions

  • Total sales = the total amount of sales for the month.
  • YoY sales growth = calculates the percentage change in total sales from the same month last year.
  • Basket count = is the total amount of transactions for the month.
  • Average basket = total revenue divided by the total number of transactions.
  • Brand concentration = is the % of the market that the top 10 brands make up (in terms of sales dollars). EX: in CA in Dec 2019 the top 10 brands held 32% market share.

Let’s get into it…

Alberta cannabis market overview

The Alberta cannabis market

Fireside Cannabis ranked #1 within the concentrates category in AB this August with 26% market share. This market share is impressive due to how their average item price ($81.40) is more than double the price of the second ranked brand. 100% of Fireside Cannabis’ sales came from the Shatter segment in August.

British Columbia cannabis market overview

The British Columbia cannabis market

Khalifa Kush Enterprises (KKE) ranked #8 within overall oils and 2nd in THC-infused oils in BC this July. This brand has grown 5% in THC-infused oils between June to July this year with only one distinct product in the Hybrid segment.

California cannabis market overview

The California cannabis market

The fun logo isn’t the only thing Keef Cola has going for itself in CA. This brand was number 1 and owned  16.6% of the beverage share in CA during August. They have seen close to 2,000% growth in sales this August compared to last August. Keef Cola has the most sales is the Carbonated segment, which made up 38% of their sales in August.

Colorado cannabis market overview

The Colorado cannabis market

Eureka was number 1 in Vapor Pens sales this past August, owning 10% of the Vapor Pen share in CO. Euerka has grown 101% comparing sales performance this August to last August. This growth is seen mainly in the Cartridge segment which has grown 111% only with the addition of 4 new products this August (57 distinct products) compared to last August (53 distinct products).

Illinois cannabis market overview

The Illinois cannabis market

Massachusetts cannabis market overview

The Massachusetts cannabis market

Michigan cannabis market overview

The Michigan cannabis market

Nevada cannabis market overview

The Nevada cannabis market

Remedy was ranked number 6 in sales within the Concentrate category of NV for August. This brand stands out because of their growth of 500%+ in sales this August compared to last August. They should be patting themselves on the back for this growth considering their product has an average item price ($24.94), which is $4 more than the first ranked brand in concentrates in NV.

Ontario cannabis market overview

The Ontario cannabis market

San Rafael ranked number 4 within the edibles category in ON this July, with 11.2% market share. They are only selling 2 distinct products within one Edible segment, Gummies.

Oregon cannabis market overview

The Oregon cannabis market

High Desert Pure owned 47.3% of the Topical Share in OR this August, which actually increased close to 10% from their market share of 37.7% last August. Their sales in Lotion, Salves, Gels and Creams has decreased 14% this August to last year but an increase in Bath Salts, Soaks and Scrubs sales of 145% helped negate the decrease. 2020 has been hard, everyone deserves a nice bath and soak!

Washington cannabis market overview

The Washington cannabis market

Green Revolution stands out because they ranked #11 in Washington Edible sales during August, but they are ranked #4 in Caramels, Chews and Taffy which accounts for 82% of their sales. They have been growing a lot in this segment within WA with 290% growth in sales in August this year compared to last year.

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