New in Headset Insights: A Comprehensive View of Your Markets, Down to the Retailer

Headset Insights shows brands how their products, categories, and competitors perform across every major market. Now it goes further, down to the retailer. Menu Presence is included in Insights at no extra cost, in each state you subscribe to.

For the first time, Insights shows brands verified retailer sales alongside what is happening across the retailers in their markets: who carries their competitors, and how they are priced. Menu Presence covers stores with an online menu.

Why a complete view matters

Picture the week before a buyer meeting. You know how your brand sold last quarter. What you can't see is which retailers carry your closest competitor, or how their price compares with yours.

Brands rarely have a complete view of their retailers and the market. Tools built on menu data show what is listed and at what price, but not the verified sales behind it. Sales data shows how a brand performed, but not who carries its competitors or how it is priced against the market. Decisions made on one view alone leave brands guessing.

Two sources, one place

Headset now brings both together. Point-of-sale data, built on more than 1.9 billion cannabis sales receipts and more than $100 billion in sales captured, shows what actually sold. Menu Presence, built from online menus that Headset collects and refreshes daily, shows where products are sold, at what price, and how a brand's presence compares with its competitors'. In plain terms, sales show what happened, and menus show what retailers list and charge. That is decision intelligence: a comprehensive view of the market that brands can base decisions on.

"Menu data alone doesn't show brands the complete market," said Cy Scott, Co-founder and CEO of Headset. "It shows what is listed, but not what sold. With Menu Presence in Insights, brands can see which retailers carry them and their competitors, and how they are priced against the market, right next to the verified sales behind it. That is the complete picture brands need to decide where to grow and where to defend with confidence."

What Menu Presence shows

Open Brand Details and you'll see a new tab, Menu Presence, next to Sales. Sales stays where you left it. Pick any brand, yours or a competitor's, then slice by state, category, and package size. In Menu Presence, you can:

• See which retailers and MSOs carry the brand, store by store, with items on menus and the share on sale
• See the brand's penetration state by state, and an estimated daily sales map by store
• See its average rank in each store's category
• Check its listed price against the market by category, package size, and state
• Drill into stores for estimated daily sales and inventory on hand, and download the data

What brands can do with it

• Walk into a buyer meeting prepared. Know how that retailer carries your brand and your competitors', where you rank in its category, and how your listed price compares with the market.
• See where a competitor is strong. Look at retailers, MSOs, and states, and where it overlaps with you.
• Check pricing for a specific package size, such as a 100 milligram edible, state by state.
• Gauge promotion pressure by seeing what share of a brand's items on menus is on sale.

Questions brands can ask

Explore the tab, or ask in plain language with Ask Insights or the MCP Connector. A few places to start, using a state you subscribe to:

About your retailers and competitors (Menu Presence)

1. Which retailers and MSOs carry my brand in this state, and which carry my closest competitor? It shows where you overlap and where a competitor is strong.
2. Where is my penetration lowest? It points to the states and retailers worth a conversation.
3. Where do I rank in each store's category? It shows whether market share is turning into placement.
4. How is my 100 milligram edible priced against the market, state by state? It shows where your listed price sits.
5. What share of my items on menus is on sale, compared with a competitor's? It shows where promotion pressure is building.
6. Which stores have the most inventory of my products on hand? It shows where your product is concentrated.
7. How does a competitor's presence in this state compare with mine, retailer by retailer? It shows where the gaps are.

About what's selling (sales data in Insights)

• What share of California edible sales come from CBN products?
• What are the top selling vape hardware types in California over the last quarter?
• How do live resin and distillate vape sales compare in Colorado over the last six months?
• What are the top selling edible flavors in Michigan?
• Which brands sell the most THCV products in California?
• How big is the beverage shot market in Washington?
• Which parent companies sell the most multi-pack pre-rolls in Ohio?

For the best answers, name the brand and the state, and add a category or package size when it matters. For sales questions, add a time period, such as the last quarter or the last six months.

Use it in your AI tools

Brands can use all of this data with AI too. With the MCP Connector, customers can use Headset data in ChatGPT, Claude, Copilot, Gemini, Cursor, Muse, Grok Bot, and more, so the questions above can be asked where a team already works. Ask Insights answers plain-language questions inside Insights. Both are available as add-ons to Insights. Explore the MCP Connector.

Good to know

• Menu Presence is available for the states you subscribe to in Insights.
• Verified sales in Insights are at the market level. Menu Presence adds the retailer-by-retailer view of who carries what, and at what price.
• Menu Presence shows a current view of what is listed, refreshed daily.
• Its sales figures are estimates based on inventory movement. The Sales tab remains built from point-of-sale data.
• It's included with Insights at no extra cost and is already in customers' accounts.

See it in action

Watch Menu Presence in Headset Insights

Get started

Menu Presence is included with Headset Insights at no extra cost. Support information is available at help.headset.io. Not an Insights customer yet? Contact Headset's sales team and see what it looks like for your brand.

Contact Sales