Competitive Intelligence

Know What's Happening Around You

Gives retailers and brands daily, hyperlocal visibility into every dispensary nearby.

What Competitive Intelligence Does

Three primary actions, all pulled from public menus across the market and updated daily.

Market Gap Analysis

See every nearby retailer as untapped, exclusive, competitive, or a gap, so distribution effort goes where it actually matters.

Competitive Pricing Analysis

Filter by one product or many and compare against the market average, then layer in sales signals to spot elasticity and promotion impact.

Retailer Velocity Scoring

See how fast products are moving at nearby stores, then drill into store-level detail to find the top performers and prioritize outreach.

What Competitive Intelligence Answers

Retailers ask:

Where are the gaps in my shelf space or my distribution?

Is a competitor out of stock on something I still carry, or carrying something I don't?

How are competitors pricing similar products nearby?

Are any of my competitors running a promotion I don't know about?

Which products or stores are moving fastest nearby?

Brands ask:

Where are the distribution gaps, the retailers I'm missing?

Is a new competing brand showing up on nearby menus before it shows up in my own sell-through numbers?

How are competitors pricing similar products nearby?

Am I priced and placed consistently across the stores that carry me?

Which products or stores are moving fastest nearby?

What It's Built On

Competitive Intelligence is built entirely on menu data: real, currently-listed pricing and availability collected daily from public cannabis menus across the market. Retailer and Insights already show you your own performance, from your own point-of-sale or sales data: a retailer's own store, a brand's own sell-through. Competitive Intelligence shows you everyone else's, from public menu listings across the market. Your own data tells you what happened. Competitive Intelligence tells you what you're not seeing.

This is a single, honest description of one data source, not POS data at a different resolution. If a claim can't be traced back to a public menu listing, it doesn't belong in this product.

Coverage

7,000+ menu sources tracked daily

Coverage across all 50 legal markets Headset serves (24 adult-use U.S., 16 medical U.S., 10 Canadian)

Daily-refreshed pricing and availability

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11,000+

Unique Data Sources

Coverage Leadership

4,000+

Direct POS Retaliers

Verified Accuracy

7,000+

E-comm Endpoints

Hyperlocal Menus

365

Updated Daily

Data Freshness

Trusted by the most forward-thinking brands.

FAQs

What is Bridge Nexus, and how is it different from Bridge?

Bridge Nexus is the next evolution of Headset’s Bridge platform. It uses AI to generate purchase orders in seconds, powered by POS data, historical trends, and customizable rules.

What’s included in the new E-Commerce Data Feed?

All the essentials — product availability, pricing, and retailer presence — plus something unique: sales data from public menus and cannabis e-commerce platforms. This makes the feed both visible and actionable.

How often is the data updated?

Daily, giving you near real-time visibility into inventory, pricing, and sales.

How broad is the coverage?

Headset covers 11,000+ retailer sources across 50 legal markets in the U.S. and Canada — the most comprehensive dataset in cannabis.

Adult-Use U.S. (24): AK, AZ, CA, CO, CT, DC, DE, IL, MA, MD, ME, MI, MN, MO, MT, NV, NJ, NM, NY, OH, OR, VA, VT, WA

Medical U.S. States & Territories (16): AR, FL, GA, HI, LA, MS, NC, ND, NH, OK, PA, PR, SD, TX, UT, WV

Canada (10): AB, BC, MB, NB, NL, ON, PE, QC, SK, YT

How accurate is e-commerce data compared to POS data?

POS data is the gold standard for true sales and inventory. E-commerce data expands breadth with daily menu coverage, making it valuable for benchmarking and competitive insights. Together, they deliver depth + breadth.

Can I see both aggregate and store-level data?

Yes. View market trends or drill down to store, brand, and product-level performance.How do you ensure data quality?

• Validation against POS integrations
• Continuous refinement of methodologies
• Customer feedback loops

With over a decade leading cannabis analytics, Headset delivers data you can trust.