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Competitive Intelligence
Know What's Happening Around You
Gives retailers and brands daily, hyperlocal visibility into every dispensary nearby.
What Competitive Intelligence Does
Three primary actions, all pulled from public menus across the market and updated daily.
Market Gap Analysis
See every nearby retailer as untapped, exclusive, competitive, or a gap, so distribution effort goes where it actually matters.
Competitive Pricing Analysis
Filter by one product or many and compare against the market average, then layer in sales signals to spot elasticity and promotion impact.
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Retailer Velocity Scoring
See how fast products are moving at nearby stores, then drill into store-level detail to find the top performers and prioritize outreach.
What Competitive Intelligence Answers
Retailers ask:
Where are the gaps in my shelf space or my distribution?
Is a competitor out of stock on something I still carry, or carrying something I don't?
How are competitors pricing similar products nearby?
Are any of my competitors running a promotion I don't know about?
Which products or stores are moving fastest nearby?
Brands ask:
Where are the distribution gaps, the retailers I'm missing?
Is a new competing brand showing up on nearby menus before it shows up in my own sell-through numbers?
How are competitors pricing similar products nearby?
Am I priced and placed consistently across the stores that carry me?
Which products or stores are moving fastest nearby?
What It's Built On
Competitive Intelligence is built entirely on menu data: real, currently-listed pricing and availability collected daily from public cannabis menus across the market.
Retailer and Insights already show you your own performance, from your own point-of-sale or sales data: a retailer's own store, a brand's own sell-through.
Competitive Intelligence shows you everyone else's, from public menu listings across the market.
Coverage
7,000+ menu sources tracked daily
Coverage across all 50 legal markets Headset serves (24 adult-use U.S., 16 medical U.S., 10 Canadian)
Daily-refreshed pricing and availability
Trusted by the most forward-thinking brands.
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FAQs
What is Competitive Intelligence?
A Headset add-on for retailers and brands that shows pricing, availability, and product trends at nearby dispensaries, built from public menu data, updated daily.
What does it show me about my competitors?
Where they're priced relative to you, what's in stock or out of stock, and which new products are showing up on their menus first.
How is this different from my Retailer or Insights dashboards?
Retailer and Insights show your own performance, from your own POS or sales data. Competitive Intelligence shows what's happening at other stores nearby, from public menu listings. They answer different questions.
How often is the data updated?
Daily-refreshed, so pricing and availability reflect what's currently listed, not a stale snapshot.
How do you source this data?
From public, currently-listed cannabis menus across the market.