Cannabis Industry Statistics (2026)

• US cannabis sales totaled $24.3 billion across the 16 state markets Headset tracks, up 0.8% year over year (12 months ending June 2026).
• Unit sales grew 5.5% over the same period: shoppers bought more cannabis than the year before, at lower prices (12 months ending June 2026).
• Dispensaries processed 473.8 million transactions, 6.5% more than the prior year, with an average basket of $47.29 (12 months ending June 2026).
• April 20, 2026 was the biggest cannabis sales day of the year at $134.4 million, twice the $66.7 million average day.
• Flower is the largest category at $9.6 billion, 39.4% of sales; pre-rolls are the fastest-growing major category at +10.1% year over year (12 months ending June 2026).
• New York is the fastest-growing tracked market at +34.2% year over year; Nevada declined the most at -12.3% (12 months ending June 2026).

Most published cannabis industry statistics are estimates: survey panels, scraped menus, or projections built on top of both. The figures on this page are none of those. Every Headset number here is computed from register transactions at licensed dispensaries, the same dataset that has tracked more than $132 billion in US cannabis sales since 2019. According to Headset point-of-sale data, US cannabis sales totaled $24.3 billion across 16 tracked state markets in the 12 months ending June 2026, up 0.8% year over year, while unit sales grew 5.5%.

The page is organized for people who need a number they can cite: market size and growth, sales by state, category trends, the biggest sales days of the year, pricing, and consumer demographics, each with its date attached. Writers and analysts are welcome to reference any figure with attribution (a copy-and-paste citation is at the bottom). Each themed section links to a deeper Headset benchmark page where the full tables live.

How Big Is the US Cannabis Market?

According to Headset point-of-sale data, US cannabis sales totaled $24.3 billion in the 12 months ending June 2026 across the 16 state markets Headset tracks, up 0.8% from $24.1 billion the year before. Dollars are nearly flat, but the flat line hides two opposing moves: unit sales grew 5.5% to 1.42 billion items while prices kept falling. Americans are buying more cannabis than a year ago and paying less for it.

Dispensaries processed 473.8 million transactions over the period, and the average shopper left with a $47.29 basket holding 2.74 items. Transaction counts and basket figures cover the same markets except Florida, where basket-level data is not tracked. For scale over time: Headset's dataset has recorded more than $132 billion in US cannabis sales since tracking began in July 2019.

US Cannabis Sales by State

Growth is not evenly distributed. Exactly half of the 16 tracked markets grew year over year, and the growth is concentrated where stores are still opening: New York grew 34.2% and Ohio 26.0%, together adding roughly $710 million in annual sales. The mature Western markets tell the opposite story, with Nevada down 12.3% and every West Coast market declining in dollar terms.

California remains the largest cannabis market in the country at $3.88 billion even while shrinking, and New York has already passed Massachusetts to become the fourth-largest tracked market. Each market above links to its Headset page with current best-sellers, category detail, and monthly trends.

Cannabis Sales by Category

According to Headset point-of-sale data, flower remains the largest cannabis category at $9.6 billion, 39.4% of tracked US sales, but the growth belongs to the smaller formats. Pre-rolls grew 10.1% year over year, the fastest of any major category, and beverages grew 7.8%. Concentrates (-7.7%), capsules (-24.6%), and topicals (-13.8%) gave up the most ground.

Basket data tells the same story from the shopper's side: flower appears in 37.8% of all dispensary baskets, pre-rolls in 32.4%, vapor pens in 29.8%, and edibles in 17.1% (12 months ending June 2026). Each category link above goes to that category's full sales and pricing breakdown.

The Biggest Cannabis Sales Days of the Year

Cannabis retail has a calendar, and it peaks on April 20. According to Headset point-of-sale data, dispensaries in tracked US markets sold $134.4 million on 4/20 in 2026, twice the $66.7 million average day and the largest single sales day of the year. The next tier belongs to Thanksgiving week: Green Wednesday (the day before Thanksgiving) and Black Friday both cleared $100 million in 2025.

The pattern behind the top five is stock-up behavior: every peak except 4/20 is the day before a holiday, not the holiday itself. For retailers, the operational read is straightforward. Staff and stock for the eve, not the event.

Cannabis Price Statistics

According to Headset point-of-sale data, the average cannabis product sold for $15.91 in June 2026, and prices continue to fall in the terms shoppers feel: packaged flower dropped 5.7% per gram year over year, and the average discount rate rose from 22.8% to 26.0% of shelf value.

The per-unit benchmarks for June 2026: a single gram of packaged flower averages $8.94, an eighth (3.5g) averages $20.64, and a full ounce averages $48.10, which works out to $1.72 per gram, about one fifth of the single-gram rate. Location moves prices more than anything else. The average eighth costs $11.55 in Oregon and $31.11 in Ohio, a 2.7x spread across state lines. The full breakdown by package size, category, and state is on Headset's cannabis prices page.

Cannabis Consumer and Loyalty Statistics

Who is buying all of this? According to Headset point-of-sale data, Millennials account for 42.8% of US cannabis spending, followed by Generation X at 23.5%, Generation Z at 21.2%, and Baby Boomers at 12.6% (12 months ending June 2026). Men outspend women nearly two to one, at 65.7% versus 34.3% of dollars. The mix is shifting young: Generation Z's share has climbed from 18.2% to 21.2% in two years, and it is the only generation whose top category is vapor pens rather than flower. The full age, gender, and category breakdowns are on Headset's cannabis consumer demographics page.

Loyalty is the harder half of the story. The average cannabis brand retains 34.0% of its tracked category customers, and top-quartile brands retain 43.6% or more (July 2026). Category matters enormously: beverage brands keep 61.1% of their customers on average while pre-roll brands keep 30.6%, and retention ranges from 44.7% in Colorado to 27.2% in New York. Benchmarks by market, category, and demographic are on Headset's cannabis brand loyalty page.