Were consumers too busy munching on candy this year to go shopping for cannabis? Halloween weekend (Friday - Monday) saw total sales decline 13.6% compared to the typical October weekend. Friday saw the smallest drop in sales (-11.7%), while Monday saw the largest (-15.5%).
Concentrates (-17.5%) and Flower (17.3%) categories saw the largest drop in sales, while Beverages (-3.7%), Capsules (-3.7%) Edibles (-8.4%), and Tincture & Sublingual products (-8.4%) saw the smallest drop in sales.
Track cannabis sales and market performance
Key metrics defined
These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.
Total monthly sales for the previously completed month.
YoY Sales Growth.
Year over year growth of sales (For example, November 2022 compared to November 2021).
Avg Item Price
The average price of a cannabis item in the most recently completed month.
Avg Basket Size
The average size (in sales $) of a retail basket in the most recently completed month.
Median Store SKU Counts
The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.
Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.