During the week of 4/20 this year (4/14 - 4/20), average daily sales in US recreational markets will increase by at least 30% over the previous four weeks. The average discount will increase by at least 20% over the previous four weeks. Average basket size will increase by 5%-10% over the previous four weeks. The increase in basket size will be primarily driven by growth in the number of items per basket, as opposed to an increase in average item prices. In other words, customers will purchase more items per trip, but not necessarily more expensive items than usual.
Track cannabis sales and market performance
Key metrics defined
These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.
Total monthly sales for the previously completed month.
YoY Sales Growth.
Year over year growth of sales (For example, November 2022 compared to November 2021).
Avg Item Price
The average price of a cannabis item in the most recently completed month.
Avg Basket Size
The average size (in sales $) of a retail basket in the most recently completed month.
Median Store SKU Counts
The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.
Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.