How are different age groups in Alberta purchasing cannabis compared to those in the US? Using Q1 sales data, we can compare Alberta to US states where Headset covers demographics (CA, CO, NV, and WA). The biggest difference is the larger portion of sales driven by Gen Z consumers in Alberta. This large variance is primarily driven by the lower legal age requirement to purchase cannabis in Alberta (19) vs the US (21). To keep track of demographic trends in Alberta, sign up for a demo of Insights Premium.
Track cannabis sales and market performance
Key metrics defined
These six key metrics from the previous month will provide you with a pulse check on legal cannabis markets. Below, you'll find data on year over year growth, basket size, and more.
Total monthly sales for the previously completed month.
YoY Sales Growth.
Year over year growth of sales (For example, November 2022 compared to November 2021).
Avg Item Price
The average price of a cannabis item in the most recently completed month.
Avg Basket Size
The average size (in sales $) of a retail basket in the most recently completed month.
Median Store SKU Counts
The number of distinct SKUs sold in the median store in the most recently completed month. Median was used instead of an average to remove the effects of outlier stores.
Median store Like-Store-Sales-Growth MoM - The month over month growth in sales for the median sample store (for example, January 2022 vs. December 2021). “Like stores” are filtered to exclude any newly opened stores or recently disconnected stores.